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I newer to managing an auto shop i opened the one we are in on Jan 18 of this year. About two weeks ago i was contacted by the local Air Force Base to make a bid to take over their car care center. It is a two bay shop that currently only does tires, batteries and the occansional oil change. I've met with the technician they curently employ he can only manage three sets of tires installed in a day. monthly sales average $21,000 and he is three weeks behind. They are projecting sales at $55,000 a month and was wondering how realistic that is out of 2 bay shop. My other problem is the bid consists of a promised percentage of total sales. my question is can anyone assist me on how to figure out what that percentage should be. their will be no building cost, it has 2 lifts, 2 tire machines, 2 balancers, 2 coolant flush machines and some smaller pieces, they cover all utilities except for communication lines(phone, internet, fax). They cover all of the marketing and there is no competetion on base short of the hobby shop.

 

My background is ASE master tech and factory certified in Audi/Volkswagen Land Rover, Hyundai, GM, Ferrari, and Saturn.

Other than running my current location for the last 11 months i have no business training and very little knowledge of this side of things. To do this contract i would to need to go from 2 Employees to a total of 7 or 8. (the AFB wants us to be open 6 days A week 60 hours total)

 

I found this website about a month and a half ago and have put a lot of knowledge found into play. Last month after doing so was first month to show any profit and have actually caught up completely from rest of the years losses.

Posted

First of all, Welcome to AutoShopOwner.com.

 

I really don't have an easy answer for you. Working for the Air Force Base will mean you will be getting paid by the Government and having to place a bid always makes me a little uneasy. I think there is an opportunity; I just don't know what type of work and who you will work for. As far as $55,000 for a 2-bay shop, that can be attained, but it take some doing with high productivity. How many techs will you need? You said they are only doing tires, batteries and oil changes. Is there a chance to do more work? Work that is more profitable?

 

This will not be your business, but will get paid a percentage of the sales? Maybe you should figure out an hourly rate for yourself and calculate what that would be in percentage. In other words, if you want to make $25.00 per hour per each tech, that would be the money you would need. I am new to this too and just trying to brainstorm an idea.

 

Who sets the prices and who will be your customers. Maybe we need more information to get a better understand. One more thing, you would give up your business to do this?

Posted

First of all, Welcome to AutoShopOwner.com.

 

I really don't have an easy answer for you. Working for the Air Force Base will mean you will be getting paid by the Government and having to place a bid always makes me a little uneasy. I think there is an opportunity; I just don't know what type of work and who you will work for. As far as $55,000 for a 2-bay shop, that can be attained, but it take some doing with high productivity. How many techs will you need? You said they are only doing tires, batteries and oil changes. Is there a chance to do more work? Work that is more profitable?

 

This will not be your business, but will get paid a percentage of the sales? Maybe you should figure out an hourly rate for yourself and calculate what that would be in percentage. In other words, if you want to make $25.00 per hour per each tech, that would be the money you would need. I am new to this too and just trying to brainstorm an idea.

 

Who sets the prices and who will be your customers. Maybe we need more information to get a better understand. One more thing, you would give up your business to do this?

Thank you for answering let me try to answer question as they were asked

 

This would basically be a second location for me my business. But they get set percentage for providing building and some equipment. Example i

contemplating giving them 5% gross sales.

 

I will be in charge of what services we provide and at what prices, except i have to be between 5% and 10% below area average . Example if firestone has ac service for 79.95 i have to be 10% below that.

Lof services have to be 5% below area average.

 

Now tires are an area of concern for me they control what i can charge for those and how much to mount and balance.

 

I;m thinking between 4 and 6 employees for this location based on hourly pay and them mandating being open 60 hours a week 2 service writers and between 2 and 4 techs for rotation and not to over work them.

 

I do have a industry standard of 14.43 per hour minimum wage to pay techs and must provide paid vacations and 3.59 hour toward health and welfare which i'm assuming is health benifits

 

I hope this clears some up, because its just a little overwhelming for me by myself

Posted

As a second location, it looks a little more promising. I am concerned about the pricing, but if it is managed well, you can use this has an additional income stream. Because it's another location, any profit is a plus. You will need someone to manage it or you will need to bounce back and forth between locations, which can be an issue.

 

How far are the locations from each other?

 

Is it possible to speak to anyone who has done this in the past?

 

You mentioned that the facility has 2 bay and 2 lifts, and you would want that many employees? Is it because of the amount of hours and days required?

Can you clarify the amount of bays, the size of the facility and the amount of lifts? Does is have alignment equipment?

 

I have two facilities, a 4-bay and a 6-bay. Both are opened 6 days, 56 hours

 

In my 4 bay shop we have 3 techs (rotational) and 2 advisors. One advisor also doubles as the manager. Our car counts for this shop is 110 to 125 per week, and we do brakes, preventive maintenance, axles, tires, steering, suspension, LOF's, alignments. This shop does not do any large repair work.

 

This is why I want to make sure of the number of lifts and bays, this will determine the potential and then we can figure the manpower needed.

Posted

As a second location, it looks a little more promising. I am concerned about the pricing, but if it is managed well, you can use this has an additional income stream. Because it's another location, any profit is a plus. You will need someone to manage it or you will need to bounce back and forth between locations, which can be an issue.

 

How far are the locations from each other?

 

Is it possible to speak to anyone who has done this in the past?

 

You mentioned that the facility has 2 bay and 2 lifts, and you would want that many employees? Is it because of the amount of hours and days required?

Can you clarify the amount of bays, the size of the facility and the amount of lifts? Does is have alignment equipment?

 

I have two facilities, a 4-bay and a 6-bay. Both are opened 6 days, 56 hours

 

In my 4 bay shop we have 3 techs (rotational) and 2 advisors. One advisor also doubles as the manager. Our car counts for this shop is 110 to 125 per week, and we do brakes, preventive maintenance, axles, tires, steering, suspension, LOF's, alignments. This shop does not do any large repair work.

 

This is why I want to make sure of the number of lifts and bays, this will determine the potential and then we can figure the manpower needed.

It is two Bays two lifts maybe 35' X 35' total shop area no rack and truthfully i'm nervous because of how small it is. But there is a store room that is probably 15X 20 for storage of inventory tires, parts, etc...

 

So basically it would be like your 4 bay but without alignments. the base is located about 5 miles from my current location.

 

Currently my business now is about 50% wholesale I do Warranty work and getting cars ready for 5 car lots. which is what i only had in mind when i started my current location. But i quickly found out it is WAY more profitable doing retail. my current location doesn't even have an office. just a desk in the corner of the shop and no lifts. We average between 35 and 50 cars a month. Average monthly income is between 13,000 and 20,000 So going fully retail would be a newer experiance for me so i greatly appreciate all of the help.

Posted

It is two Bays two lifts maybe 35' X 35' total shop area no rack and truthfully i'm nervous because of how small it is. But there is a store room that is probably 15X 20 for storage of inventory tires, parts, etc...

 

So basically it would be like your 4 bay but without alignments. the base is located about 5 miles from my current location.

 

Currently my business now is about 50% wholesale I do Warranty work and getting cars ready for 5 car lots. which is what i only had in mind when i started my current location. But i quickly found out it is WAY more profitable doing retail. my current location doesn't even have an office. just a desk in the corner of the shop and no lifts. We average between 35 and 50 cars a month. Average monthly income is between 13,000 and 20,000 So going fully retail would be a newer experiance for me so i greatly appreciate all of the help.

 

That shop is small and I don't know how you can produce enough work unless you have extended hours and assign techs to work different shifts. The problem is staffing and management. Without an alignment rack, where would get your alignments done?

 

50% wholesale is another issue. You need to think about increasing a retail trade and increasing car counts.

 

Who would primarliy be your customers at the Air Force Base location?

Posted

the afb would be 100% retail.

i'm currently working on marketing to increase retail customers at my current location. at the moment i've been subleting my alignments to another shop that only does alignments.

also joe if you have time would you send me some additional info on ELITE

Posted

the afb would be 100% retail.

i'm currently working on marketing to increase retail customers at my current location. at the moment i've been subleting my alignments to another shop that only does alignments.

also joe if you have time would you send me some additional info on ELITE

 

Increasing your retail business in either location is key to your success. I would suggest that you build a business model of both locations on what you want to achieve based on the amount of hours of operation and the amount of techs. In this way you can forecast your potential gross sales and determine your net profit. This will give you an indication of the potential income. I am not opposed to growth, but growth must always make financial sense.

 

You asked for more info on Elite, here’s the web site: http://www.eliteworldwidestore.com/

If you need any specific questions answered about Elite, please ask. In addition to owning a repair shop in New York, I also work as a business consultant/Coach for Elite. It’s a great company and the owner Bob Cooper is the best of the best.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Show Notes with Timestamps
      Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement. Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic. Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode. Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces. Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful. Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion. Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement. Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude. Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement. Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities. Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values. Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media. Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities.  Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode. Community Engagement Strategies (00:15:26)   Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing. Customer Loyalty Apps (00:16:25)  Introduction of App Fueled, a customer loyalty app designed for auto service shops. Highlighting Community Work (00:17:11)  Tips on emphasizing organizational missions instead of personal achievements in community involvement. Authentic Community Involvement (00:17:54)   The importance of sharing community efforts without seeking personal recognition or return. Sharing GoFundMe Campaigns (00:18:51)  Encouragement to promote charitable causes without boasting about personal donations. Industry-Specific Support (00:19:16)  Discussion on giving back to the auto repair industry and local communities. Respecting Privacy in Sharing (00:19:39)  The balance between sharing community involvement and respecting the privacy of those served. Educating Marketing Teams (00:22:43)  The need to guide marketing teams on how to portray community involvement authentically. Collaborating with Other Organizations (00:24:17)  Benefits of partnering with local businesses for community service efforts. Celebrating Local Teams (00:25:38)  Highlighting local sports teams and community events to promote goodwill. Telling the Story of Donations (00:27:40)  Importance of sharing the personal connection behind charitable contributions. Personal Anecdotes from Mission Trips (00:28:28)  Sharing impactful stories from mission trips to illustrate the importance of community support. Personal Anecdote on Community Support (00:29:29)  Kim shares a personal story about supporting organizations that assist her brother with disabilities. Encouragement to Join Facebook Group (00:30:44)  Kim invites listeners to join their Facebook group for further engagement and community building. Request for Podcast Reviews (00:31:03)  Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback. Closing Remarks and Sponsorship Acknowledgment (00:31:36)  Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
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