[Podcast] RR 377: Gary Smith – The Knowledge Of Electricity Is The Basis Of Every Solution To A Diagnostics Problem
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching examines the JD Power 2024 US Customer Service Index Study. He offers strategies for auto repair shops to outperform dealerships by focusing on immediate service, convenience, and the smart use of technology. Cotton emphasizes the need for shops to educate customers and offer value through quality service rather than just competing on price. He advises shops to enhance their online presence and local advertising to attract customers. The episode is a guide for auto repair businesses to improve service and capitalize on dealership shortcomings to gain customer loyalty.
The JD Power 2024 US Customer Service Index Study (00:01:10) Insights from the study on dealership customer service, wait times, and technician retention.
Dealership Wait Times and Technician Retention (00:02:14) Discussion on the impact of wait times, technician retention, and the influence on customer satisfaction.
Customer Preferences and Technology (00:06:25) Customer preferences for immediate service, convenience, and the importance of technology in service updates.
Rising Costs and Customer Satisfaction (00:09:02) Increase in the average amount spent on dealer visits, the impact of inflation, and customer satisfaction.
Adapting to Market Landscape (00:13:18) The need to embrace technology, improve communication, and address wait times and cost concerns.
Advertising Strategies for Auto Repair Shops (00:14:22) Tactical approaches to leverage speed, convenience, technology, cost-effectiveness, education, and tailored promotions in advertising.
Implementing the Marketing Strategy (00:19:05) Guidance on assessing current advertising channels, revamping content, and staying responsive to market changes.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
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By Changing The Industry
Chris Craig on Creating Positive Automotive Work Environments Even At A Dealership
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By carmcapriotto
Research has shown that people will generally forget 90% of what they "learn" within 30 days unless it is reinforced. Recorded Live at Vision 2024, David Boyes, President of Today's Class, outlines the mobile app's features, including gamification and personalized training paths. AJ Nealey and Patrick Roberts share how they've implemented the platform in their businesses, highlighting its impact on engagement, adaptability to individual needs and its role in fostering a culture of continuous learning and growth. "It's microdosing of training. It's a set of daily questions on a daily basis. And what I love about it, it's the question after the question. "How confident are you in your answer?" It's low, medium, or high. You're understanding their confidence level." AJ Nealey Show Notes:
Today's Class and its features (00:00:53) David Boyes explains the features and benefits of Today's Class, a training and competency platform. Gamification and personalized training paths (00:01:44) The gamification aspect and personalized training paths in Today's Class. Customized data delivery (00:04:09) The various data delivery options and customization for shop owners. Competitive usage of Today's Class (00:05:27) Patrick Roberts shares how the competitive usage of Today's Class benefits their team at Christian Brothers. Purposeful training paths and question priorities (00:07:35) RJ Neely and David Boies discuss purposeful training paths and question priorities in Today's Class. Influence of confidence levels on learning (00:11:27) David Boies explains the influence of confidence levels on learning and retention in Today's Class. Gamification (00:14:42) Engagement and retention strategies, rewards points, competitions, and customized training paths. Quarterly Bonus and Reporting Customization (00:15:44) Incentives for completing training, automatic points reset, and customized reporting for tracking progress. Color Game and Training Integration (00:16:24) Description and explanation of a gamified training activity, its purpose, and integration with daily training sessions. Content Development (00:19:26) In-house content creation, collaboration with subject matter experts, and the process of delivering accessible and measurable training. Personalized Training Paths and Community Engagement (00:20:44) Individualized training trajectories, community creation, and sharing of reference materials and information. Challenges of Implementing and Commitment to Training (00:22:18) Challenges in adopting the platform, the commitment required for successful implementation, and the platform's role in the culture of continuous learning. Onboarding Process and Long-Term Commitment (00:25:08) Onboarding process, 90-day launch cycle, and the importance of long-term commitment for successful utilization. Employee Engagement and Training Management (00:26:33) The role of employees as champions and ambassadors, open conversations, and employee feedback on training management. Implementing training expectations (00:27:29) The importance of setting clear training expectations and having open conversations with employees about obstacles. Gamification and participation rate (00:28:54) Gamifying training and the increase in participation rate. Employee engagement and personal growth (00:30:33) Patrick Roberts emphasizes the importance of addressing personal issues and attitude before training, focusing on personal growth. Custom features and individual shop needs (00:32:16) David Boyes explains the customization and individual shop needs in Today's Class. Enhancing connectivity and service advisor training (00:35:21) David Boies discusses plans to enhance connectivity and the introduction of service advisor training. Perpetual training and gratitude (00:37:10) The episode concludes with a discussion on perpetual training and gratitude for the guests.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter (X): https://twitter.com/RResultsBiz -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter (X): https://twitter.com/RResultsBiz -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Explore the challenges and benefits of mobile mechanics, Jesse's future ambitions for a physical shop, and the value of mentorship in the automotive industry. Jesse explains his transition to full-time mobile work, his marketing strategies, and customer service approach. He also touches on the logistics of mobile operations, from tools to working in various locations. Jesse Matthews, Matthews Mobile Mechanic LLC
Show Notes
Jesse's Journey to Full-Time (00:00:01) Jesse's transition from working at a dealership to becoming a full-time mobile mechanic, his plans for the future, and his marketing strategies. Marketing and Business Growth (00:06:27) Jesse's use of Facebook and Google pay-per-click ads for marketing, his website, and search engine optimization (SEO) strategies. Customer Interactions and Challenges (00:11:15) Jesse's approach to customer interactions, including explaining his services, handling customer preferences for parts, and overcoming hurdles in his business. Mobile Mechanic Operations (00:12:07) Jesse's use of a Ford Explorer for his mobile mechanic operations, his tools, and the challenges he faces with vehicle inspections. Building a Customer Base (00:15:31) Jesse's efforts to qualify customers, work with a mentor group, and his future plans to transition to a brick-and-mortar shop. Jesse's Start-up Journey (00:16:47) Jesse discusses the support he received from his wife and the challenges of starting his mobile mechanic business. Setting Rates and Business Growth (00:18:02) Jesse talks about starting his rates, increasing them, and the value he provides as a mobile mechanic. Expanding Business and Future Plans (00:21:37) Jesse shares his plans for a brick-and-mortar location and hiring a part-time assistant. Diversifying Services (00:23:09) Discussion on the potential of offering pickup and delivery services and adapting to changes in work styles. Starting with Why (00:24:27) The importance of having a strong reason for starting a business and personal growth in entrepreneurship. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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