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Years back we never considered the car dealer a threat. But today it's different.  After the great recession, the dealers that survived understand that in order to thrive they need one thing….the independent aftermarket consumer.  In other words, your customers. 

New car dealers today are more competitive, their customer service has improved, they make a big deal at the time of the sale to get that customer back to the dealer for service, and they are very proactive with giving away oil changes and selling maintenance packages.

Your customer may be loyal, but under the spell of very convincing salesperson, a new car buyer just might cross over to the dark side.

What are you doing to retain your customers?

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