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Accept Credit Cards at 0% cost 


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Accepting Credit Cards at 0% cost 

Credit card fees for merchants have drastically gone up in recent years, especially for reward card purchases, making credit card fees one of businesses largest expenses.  Interchange fees for reward cards have gone up by 24% in a recent 4-year period. The highest reward card fees to a merchant are now around 3% of the transaction total (not including what the markup from whomever sold you their credit card processing).  Many people have probably seen Samuel L. Jackson TV commercials promoting Capital One’s Quick Silver credit card, paraquoting, “The Quick Silver credit card will give you 1.5% cash back on all of your purchases.” Who do you think is actually giving these customers 1.5% of their cash back on their credit card purchases?  You guessed it- you, the merchant.

What’s a business owner to do?

  • Do nothing
  • Raise the products or services prices to account for higher credit card fees
  • Offer a cash discount
  • Don’t accept credit cards
  • Or, provide your customer a choice when they pay with a card to pay a surcharge or not- 0% credit card costs to the merchant

All of these options have their pluses and minuses, but with the ever higher and higher fees credit cards are charging to merchants, there are other methods where technology and consumer choice can help mitigate these fees.

0% credit card cost is relatively new legal method of accepting card payments in the US.  The credit card companies fought to not allow consumers a choice to pay a surcharge with credit card or zero fees with a debit card.  The credit card companies make much less money with a debit card opposed to a credit card... This case went all the way to the US Supreme Court this decade.  The credit card companies lost and consumers being able to choose to pay a surcharge with a credit card or zero fees with a debit card is now legal in 45 states.  The remainder of the 5 states will likely be joining the other 45 states in the near future as there are still ongoing court proceedings.

The US is now following the Australian model which has been allowing merchants to surcharge since 2003.  Currently, 42% of all merchants in Australia pass on a surcharge to customers who use a credit card.

Here’s an option that you might not know about, until now:

When your consumer decides to pay with a card, they have two options.  If they use a credit card, a small fee will be charged to their card. If they use a debit card, there will be no fee to the consumer.  Our software does all the work and explains to the customer of their choice prior to the charge being authorized.

What exactly are the costs to the merchant and to the consumer?

For credit cards: Merchant pays zero credit card fees, the consumer pays 3.5% of the transaction amount

For debit cards:  Merchant pays 1% + $0.25/authorization, the consumer pays Zero fees

Facts:

  • A card swiper is not needed: credit card information can be typed in a phone, computer over the phone and in-person.  A 'brick' card swiper/dipper is available if needed.

  • Works with online sales/invoices

  • Simple application process, no upfront cost, no term contract, no cancellation fee and complies with all credit card rules and regulations

  • If you auto batch by 8:00 PM EST, you get your money the next day

  • Up-and-running within a week

 Benefits to the Merchant:

  • Being fair to your consumer by offering them a choice to pay a fee or not, while eliminating your credit card fees, which can be up to 3% of your total credit card sales.

  • Simple to use and all charges are viewable through real-time online portal.  

  • Support: our team is there when you need us, but it truly is very straight forward.

We realize this solution is not for everyone.  But, you now have the opportunity to no longer pay credit card fees, forever.  Reach out through ASO or here if you are interested in discussing further: https://www.lomasolutions.com/contact


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         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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