I have an idea of a software that can be used to charge a customer a monthly fee.
For example, you could have different tiers:
Maintenance Lite - 15$ a month: low monthly payment for all of the conventional oil changes required by the average driver each year.
Maintenance Basic - 20$ a month: Maintenance Basic includes everything you'll find in Lite, but adds... Unlimited Synthetic Oil Changes (as needed), On Rim (Seasonal) Tire Rotations (as needed), Complimentary Re-Torquing after changeover.
Maintenance Plus - 40$ a month: includes all services from Ultimate Maintenance Basic, plus the following...
- Off Rim Seasonal Tire Rotations (as needed)
- Seasonal Tire Storage
- Flat-Tire Repair (excluding roadside assistance)
- Up to four General Service Calls (diagnoses, bulb replacements, filters, etc...)
- Battery Boost/Replacement (excluding roadside assistance)
- Priority Scheduling Service (For seasonal tire changeover)
What do you think about it?
Tina Erickson on Brand Equity and Tour of Her Shop Ken's Auto Service, Aurora, CO OH Tina's previous episodes HERE Connect with the show:
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Check out today's partners:
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Aftermarket Radio Network
Click to go to the Podcast on Remarkable Results Radio
By Joe Marconi
With so many baby boomer shop owners retiring, there is great opportunity for shop owners looking to add new locations. In addition, there are many shop owners that have not survived the COVID crises.
Is anyone looking to open new locations? If so, it would be interesting to hear your strategy and the reasons why.
Oh, if you are wondering If I am thinking about expanding. The answer is no. I had three locations, down to one now, and I am close to announcing exciting news very soon. So Stay Tuned.
By Joe Marconi
Let's face it, we all know you can't find techs, and it's time that we do something about it. We all need to implement an apprentice program at our shops and hire entry level techs. And we need to start tomorrow.
I know many of you are saying that you don't need a tech right now. Well, trust me. You will. And I don't want to hear you can't afford to do this either.
No one is going to help us, and the best techs have jobs.
If everyone in the industry commits to hiring an apprentice, we will solve the this shortage in a few years.
There are many apprenticeship programs available, like the NAPA program, and more.
Oh....worried that you train someone and they leave. Let me ask you, How Did You Start Out?
Similar Tagged Content
By Joe Marconi
One of the thing that has been brought to the forefront during this employee-shortage era, is the fact that we need to increase the pay salaries of the average technician and service advisor. In my opinion, we need to increase the pay for entry level people also. Other industries have done, we must also.
If we are to attract quality people and retain who we have employed, we need to address this issue now.
By Joe Marconi
I am not one to get political, and there are people that really need help in these times. Let me be clear about that.
With that said, the added $600 in most cases has caused more of an incentive NOT to work. I don't know the answer on how to distinguish who clarifies for extra help, but what I do know is that when people can make more money for sitting at home, it takes away the human spirit to go out and make a difference every day through hard work and community involvement.
It also does not sit well with so many of the essential workers that have worked through the virus crisis, and put themselves in harms way to keep American moving.
How do feel about this? I know it's controversial. Let's be open, honest and civil.
The tight labor market can be a boon for blue-collar workers: They are more likely to find good-paying jobs and experience rapid wage growth. More employers are trying to tackle the aversion to manual labor jobs by offering workers higher salaries, tuition reimbursement and apprenticeship programs. Technology is also transforming blue-collar workplaces, making more advanced skills in demand. Across the country there are more drivers on the road, and many of them hanging on to their vehicles longer than ever. That means workers like Michael Gerhart are in demand.
Gerhart, a master auto technician at Pep Boys, has been fixing cars for nearly three decades, keeping on top of his skills as technology advances and learning how to do his job in a new way. Today, his focus is on engine diagnostic work, including things like the driveability of vehicles and emissions testing for the state of New Jersey. He works on different vehicles throughout the day, flexing his knowledge base on makes and models of all kinds.
“Cars have changed a lot, even in the past 10 years as far as the diagnostic end of things, and training has become more advanced as far as what’s required to fix the current vehicles,” Gerhart said. “It definitely doesn’t get boring and it’s always changing.”
Some 46,000 automotive service technicians and mechanics will be needed to fill roles through 2026, according to the Bureau of Labor Statistics, at a time when the skills gap and worker shortage is particularly acute for blue-collar jobs. As economic growth is expected to continue in 2019, so too is a labor shortage both blue-collar and low-paying services occupations, a recent study from The Conference Board found. Baby boomers are aging out of the workforce at the same time the pool of available labor has become more educated, and thus less interested in blue-collar jobs.
Automotive mechanics and technicians like Michael Gerhart are in high demand as a blue-collar worker shortage is expected to continue this year. Kate Rogers | CNBC “In the U.S., more than most other advanced economies, the American dream is to go to a four-year college and not have a manual job. For a while it was a not a problem because there was no shortage. Now, there is a big shortage, and people with a bachelor’s degree are just not interested in those jobs. There is a stigma connected to manual labor that is very hard to break,” said Gad Levanon, chief economist at The Conference Board. The report says the shortage will be most visible in transportation, production, health-care support, food services, cleaning and maintenance occupations.
To help bridge this gap of available workers, Icahn Automotive, with brands like AAMCO and Pep Boys, recently launched its “Race to 2026” program, to invest in and support future automotive technicians and students who might have an interest in the trade. The program will offer scholarships, tuition reimbursement and apprenticeship programs, along with job placement and continuing education opportunities in partnering with schools like Lincoln Tech and Universal Technical Institute.
Part of the message is that this isn’t the blue-collar work of years past.
“I think there’s a stigma around, you know, the type of work and it’s still this old, kind of get-your-hands-dirty, greasy job. But as you look around, there’s been dramatic change in the way that a shop looks. And today’s shop is really more of a house of technology where students today should be thinking about that role as really a STEM career,” said Brian Kaner, Icahn Automotive Service and Real Estate president.
While the median salary for auto service technicians and mechanics was around $40,000 a year in 2017, those with experience and more advanced certifications can potentially earn six-figure salaries during their career. The Conference Board study points out that continued tightness in the labor market, while frustrating for employers, can actually be a boon for workers: They are more likely to find good-paying jobs and experience rapid wage growth. For technicians like Gerhart, it can also foster a passion.
“It’s been great doing this — I raised a family on this. It’s a challenging field to get into, but at the end of the day, I think it’s worth it. As long as you can keep up with the technology that’s out there and you’re given a chance to use it, it can be a very rewarding career,” he said.
By Joe Marconi
Below is a link to an article in Ratchet and Wrench Magazine about what Valvoline is doing about the tech shortage. The aftermarket needs to look at social media and other unconventional ways to bring techs to our industry.
By Hands On
I need to find some employees fast and I am having no luck, anyone willing to help me write an advertisement or help me with postings, over the phone or through e-mail, please let me know.
Just found this, not feeling good about this.