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By Stevens Automotive Service
The 4th quarter is here. I am hoping you are having a good year. If your down on sales lets make this last stretch of this year a good one. Carry it into 2018.
There are some shop owners in here doing 2M a year and my hat is off to them because, I know from experience what they had to go through to get there and it's not easy and there is no instant gratification, it is all hard work and making good business decisions, building a great reputation and relationships with there customers. This site is your group 20 !
Just a suggestion but before you go spending money on marketing, mailers, etc that discounts service and bring in what everyone calls "the wrong breed of customer" , gets you a very low return on investment and so on.
Lets take a look at
1) How many customers do you have to work with in a average month ? Do you have enough and are not getting the most out of them or do you need more of them?
2) Are you training your front counter to ask questions and become there friend and problem solver or are they scripted to say the same thing over and over . Advisors are not salespeople they are problem solvers ! When they solve the problem they will get the sale. I am not saying to leave things out when talking to the customer, just make it more personal.
3) Are you buying your parts right ?? From your oil to engines whatever you get are you buying wholesale? I am betting you could save a lot of money here.
4) Do you have techs that are doing a good job making money for them and you, it's a team effort always has been always will be.
Again this is intended for the small to medium shops to just take a look and see if you can gain with what you have.
I see there is a lot of advice out here some good, and some not so good. Be smart, do you homework and be successful.
Good Luck, I am here to help.
By Stevens Automotive Service
You are a entrepreneur and your business is Automotive Repair. Run your business like a business and become more profitable.
You have a tool box just like your techs in the shop do and the ones with the correct tools , good work ethics and knowledge are the best at what they do. So can you in the shop management area just use your TOOL BOX!
A few things to get cleared up. I have read a lot of post , forums etc, dealing with car count, advertising, us against the dealerships etc. WELL ! First you have to concentrate on your business not what someone else is doing, what works for you and makes you money should be what matters to you and your business.
1) Concentrate on what your doing right if it needs refined ..REFINE IT.. DIAL IT IN... GET THE PERCENTAGES CORRECT.
2) Do you have enough work flow and are you getting the max out of what you already have ?
3) IF you don't have a good even flow of car count, advertise, but do it in a way that it comes back to you to show what your business has to offer that the others don't.
4) REPUTATION, CUSTOMER SERVICE, FIXING THE CONCERN and BEING A SMART BUSINESS OWNER are the only steps to winning.
5) Last but not least .. PEOPLE BUY GOODS AND SERVICES FROM PEOPLE PERIOD !!
Look at it in this perspective for a moment. Your advisors are problem solvers, customer comes in with a problem or just for a service and they let them know what it will take to repair it or what the car may be in need of if not now then soon. They are solving problems if not right now then later, building trust and reputation for your business. I always say if you solve there problem the rest SELLS itself. And for those of you that think and have been programmed to think that getting new customers, keeping the good ones you have to spend crazy money to get them and keep them is just that "crazy".
I will be glad to speak with anyone that wants to have less stress and make there shop profitable. Send me a message, email, phone call and we will go over what you have and what you are wanting to achieve and the consultation is always free. IT COST NOTHING TO ASK BUT IT COULD COST A LOT IF YOU DON'T !!
"LOAD YOUR TOOL BOX WITH THE RIGHT TOOLS"
What are some pros and cons of having the service advisor for the shop also take the role of receptionsit/secretary, I am looking to hire a service advisor that could also take the place of our receptionist answering phones, checking customers out, keeping our side of the books and then of course writing services.
Pros and cons of having this one position???
We offer Web Based nationwide automotive shop consulting at your direction. Custom tailored management solutions that deliver sustained long term growth. AME is focused on improving independent shops by leveraging their unique strengths and addressing their needs. AME will evaluate your shop situation and help you get to the next level or accomplish that specific goal for your shop. AME does not use cookie cutter formulas or long term contracts. We collaborate with you and your team to set specific goals and use systems that are measurable, manageable, and achievable. Not having to travel never leaves your shop short-handed. No 4 day cram sessions out of town. At AME we think real change comes over time at your pace.
What is the single one stand out thing you want to improve at your shop? Is it ARO, car count, G.P. %, Branding your company, Hiring better people, or what?
Whats the most important thing you want to accomplish this year?
Whats is you action plan to make it happen?
Just curious what's on the collective ASO mind!