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Is it just me? or does it seem that lately there are a lot of businesses being started that insert themselves into the flow of existing transactions only to harvest your profits and lesson the margins of those doing the work and accepting responsibility (us). I am referring to technology companies: Repair Pal, Openbay, CarFix and now Blockchain to mention a few. It is frustrating to me after having built a business (brick and mortar), purchased equipment, hired employees, provide training, accepted full responsibility and risk, supported my community only to have a startup backed by money hungry venture capitalists attempt to erode our profit margin.
I find the statements from co-founder Vladimir Lupenko of Blockchain in this months Ratchet & Wrench extremely arrogant: "The repair industry is huge, and people always get cheated" "We use reputable and undisputable technical data to set the market and price rate". Vladimir goes on to say "Based on our contractual agreement , the repair shop will have to provide the service at the price we have calculated".
As good shop owners, protective of our future, we best rally against this technology, this Wolf in sheep's clothing. My research of these companies leads me to believe that no good will come from their involvement in our businesses. We, as independent shop owners, are operating in an industry some see as ripe for consolidation and this technology is just one of the signs.
I ask that anyone reading this post refuse to participate. The involvement of these companies is not a 'quick fix' for a shop needing car count. Their intention is to drive down your prices, recruit price shopping customers only and mine your data base for their benefit. If our industry sees their existence as a threat and together, refuse to become a member of their organization, they will disappear. Without shops to refer to they lose all value to the consumer and will not be able to return a profit to their investors.
To read the complete article, follow this link: https://www.ratchetandwrench.com/articles/5504-how-blockchain-technology-could-affect-your-shop
To support this research here is a seperate article from this months Ratchet & Wrench magazine discussing how to price your services for long term health and growth: https://www.ratchetandwrench.com/articles/4841-how-to-price-to-gain-customer-loyalty?utm_medium=email&utm_source=utm_code
By Ron Ipach
Hey Shop Owners,
It’s December and that means the year is almost over. Even though we only have about four weeks left, I hope you’re well on your way to having another fantastic year.
Now… it’s time to start thinking about how to make 2018 an EVEN BETTER year. (Heck, let’s go ahead and plan on making it your best year ever! Right?)
I’d like to invite you to a very special LIVE webinar where I’m going to reveal to you for the very first time, my proven 4-step process that I’ve secretly been teaching to my private auto repair shop clients for the past 21 years, that’ll practically guarantee 2018 to be a blow-out success for you.
With these four steps, you’ll be able to…
Magnetically attract more (and even better!) customers to your shop Easily sell your services at higher prices than your competitors Increase your take-home pay by 30%, 50%, or more Find, hire, and keep that elusive tech you’ve been searching for Put the fun back into running your shop! Interested? Great.
There is zero cost to attend this live training and you won’t even have to leave the shop. All you need to do is set aside about 45 minutes of your day to join me right here online.
Next week, I’ll be hosting this webinar twice. Once during the day. Once in the evening. That way, you’re sure to be able to find the time to join me.
For the dates, times, and registration details, CLICK HERE.
I hope you’ll join me,
Ron Ipach, President Of Repair Shop Coach
Matthew Lee “The Car Count Fixer” here
I wanted to share these comments with you about what shop owners are saying. It’s a short video, but stick around for a real simple strategy that is virtually guaranteed to make customers happy! You can see it here.
And don’t forget, I’m hosting a training webinar.
Got an hour to discover how to eliminate the stress and frustration of trying to keep your shop busy??
The Only Way to Effectively Market Your Repair Shop The 22 Word "Magic Phrase" that virtually guarantees car count before the end of the week! The Ugly Truth About Your Customers and Why They Don't Respond to Your Marketing, No Matter How Much You Spend or How Often You Market to Them. Give me an hour of your time – I promise – and you’ll be surprised!
Click here and I'll see you on the webinar! (But hurry, because it’s filling fast and I limit registration!
Oops! Almost forgot - if you didn't see this - you can get the "Early Bird" list for my new book! Read about it here!
“The Car Count Fixer”
Author – Auto Service Marketing Specialist
Get "The Official Guide to Auto Service Marketing"
Fix Your Car Count in 17 Minutes... Guaranteed!
By John Fabrega
(Warning and apologies for the long post)
As you can see by my profile, I’m pretty new to AutoShopOwner.com but after browsing around quite a bit and communicating with @Alex and a couple of other leaders around here, I figured it would be worth the investment to become and Advertiser Member for the purpose of introducing our service and getting some feedback.
It is not my intent to bombard with promotion but rather provide information about a capability that few realize is even possible.
I’d like to start this introduction with a couple of statements.
It is becoming increasingly difficult and frustrating to reach customers by phone since they often don’t answer the phone and often don’t check their voicemail. Most people text more than they talk these days. If you agree, I’d like to take this opportunity to introduce you to TextBox!
TextBox was conceptualized back in 2012 from this video (See YourCarIsReady Video)
Following are some of the capabilities we offer along with comparisons to other text messaging options we have encountered.
Text Enable Your Existing Shop Telephone Number
Text-enables your existing shop telephone number. Your telephone number is part of your brand and part of your value. TextBox leverages the value of that number by opening up the text communications channel. People are probably already texting your number… they’re just not getting anywhere.
Adding ‘Call or Text’ to your shop signage, website, Facebook page and any other marketing materials that include your telephone number will enhance those marketing efforts and provide more leads.
Frequently, when you call somebody they text you back. Likewise, when you text somebody, they may call you back. Since TextBox uses your existing phone number. Both of those work!
Some use a shared 5 or 6 digit short codes. Some require you to introduce a completely new number that might not even be a local number. Some use email-to-text which requires you to find out what carrier the customer uses.
If somebody calls the number you text them from, usually, the call goes nowhere. Not a very good customer experience.
If you call a customer from your shop telephone number and they respond via text, the text goes nowhere.
True Two-Way Texting
TextBox offers true two-way texting from the comfort of a full size keyboard and computer screen and keyboard anywhere you happen to be. You can name and tag contacts and review unlimited conversation history.
Many are one-way only. If a customer replies or initiates a text, the text fails and you never see it. Many don’t have an interface where you can review previous text messages in a conversational thread. With email-to-text, each message is a separate email message. It’s almost impossible to keep up with. Most Shop Management systems that have a text module are one-way only.
The most used TextBox interface is through a small app that is installed on Windows computers and/or laptops. It automatically starts when the computer starts and pops up to alert you when new texts arrive. We also provide tablet and mobile apps that allow you to see and respond to TextBox messages wherever you happen to be.
Most require you to remember to open and log in to a web browser and remember to check the page to see if any texts have come in. Very few also have tablet or mobile interfaces.
Most shops don’t need anything more than our $49/month small business plan. Larger shops with multiple service advisors with direct numbers can text-enable each additional number for only $29/month. There are no contracts or term commitments. We even offer a free trial and don’t even ask for billing information.
We have been surprised at some of the services that appear to do less but cost much more.
Frequently Answered Questions:
Will it mess up my phone service? NO. The voice and text networks are completely separate. Can multiple people use it? YES. And everything is automatically synchronized. How long does it take to get set up? Usually fully operational within a few hours. Are there any contracts or term commitments? NO. Service is month-to-month. For those who have taken the time to read all the way down this far, we’re making a special introductory offer hoping you will provide feedback here on the forum about your experience with the ease of getting started, the power and efficiency of TextBox and our outstanding customer service.
The first 10 members here who PM me here or contact us directly and mention AutoShopOwner.com will receive:
A completely no obligation trial from now to the end of March 2017. An automatic free month every year if they sign up for service after the trial. Of course, I’d be happy to answer any questions in this thread, via private message in this form, buy phone or… by text.
Line1 Communications & TextBox
850.205.1111 (Call or Text)