Selling Advanced Diagnostic Services for Maximum Profit
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Elite is proud to announce that we are partnering with BOLT ON TECHNOLOGY to help auto repair shop owners become more successful. When choosing to partner with a company we always take a careful look at their principles, at their ability to help shop owners, and at the impact they're having on the industry. BOLT ON has been able to exceed our most optimistic expectations in all of these categories, so it's truly an honor to be able to partner with them. BOLT ON and Elite will elevate the auto repair industry by making it more sophisticated, attractive to a new generation of shop owners, perpetuating ethics-based business practices, and overall creating better opportunities for success. The valuable technology and education provided by the companies will give shop owners the critical tools needed to improve car counts, AROs and customer trust. BOLT ON provides an award-winning suite of shop management products that makes shops more attractive to prospective employees and customers. Each tool helps shops operate efficiently by streamlining scheduling and updating customer information, producing more accurate reporting, strengthening customer communication through digital inspection capabilities and allowing managers to stay on top of business performance. Elite provides shop owners premium training in business practices such as recruiting courses, marketing courses, phone skills and sales training, peer group meetings and comprehensive coaching programs where every Elite coach is the past or present owner of a very successful auto repair business. “We’re proud of our partnership with BOLT ON TECHNOLOGY because of all the synergy between the two companies both in our cultures and overall goals,” says Bob Cooper, founder and President of Elite. “Our belief is that every shop owner needs both the right people and the right systems to reach their potential, and this partnership helps them achieve both objectives.” “The key to fulfilling our mission is making every resource available to our customers that will improve their business,” says Mike Risich, founder and CEO of BOLT ON TECHNOLOGY. “We’re extremely excited about our partnership with Elite because the best solution for a shop that wants to grow is not just to train management or implement new technology, but to utilize both.” About BOLT ON TECHNOLOGY
BOLT ON TECHNOLOGY equips the automotive repair and maintenance aftermarket with award-winning technology tools to improve customer communication. The company's technology instantly transmits photos, videos and text messages to communicate automotive repair details, thereby increasing customer trust, boosting sales and empowering shops to build long-term customer relationships. Along with ongoing training and support, BOLT ON's mobile and digital tools also reduce problems inherent in the service process, while increasing shop productivity, revenue, and customer satisfaction. For more information, visit www.boltontechnology.com or call 610-400-1019. About Elite Elite was founded in 1990 with two primary goals in mind: To help shop owners build more profitable, successful businesses, and to give back to an industry we love. Elite’s services help shops identify business challenges, and improve in the areas of sales, marketing, employee management, recruiting and all facets of shop management so that they may reach their full potential. Elite hires only coaches and trainers with extraordinary track records of success, who share these goals and have the same passion for making this industry a better place by improving the lives of shop owners, their employees, their customers and their communities. For more information, visit www.eliteworldwide.com or call 1-800-204-3548.
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On June 20, the Automotive Service Association (ASA) hosted a webinar called “The Road to Great Technicians” with Chris Chesney, senior director of customer training for the CARQUEST Technical Institute. Written by Chasidy Rae Sisk * Attendees qualified for one credit from the Automotive Management Institute. After ASA Vice President Tony Molla introduced the webinar’s presenter, Chesney recounted his collaboration with the National Automotive Service Task Force (NASTF) to identify the Road to Great Technicians. They began in March 2016 when NASTF’s Spring General Meeting focused on the topic of building a road to great technicians. Chesney was asked to explain the current state of the aftermarket training industry. He defined the current state of aftermarket training as a lack of industry standards and a structured career path, unorganized training offerings, and disjointed efforts by industry organizations. However, he also identified many good building elements. Current problems in the industry include the inability to find new talent, graduates not performing to industry standards, an inability to afford techs and the amount of time is takes to replace a technician or advisor who leaves a company because companies do not build bench strength. Chesney stressed, “You have to invest in those new technicians, but many shops cannot find someone who can perform out of the gate, so we need to focus on growing our own and building our bench strength to overcome this problem. We have a need now for the next several years. Reports indicate that we need 80,000 technicians each year, but only 25,000 are being produced.” Chesney identified the aging workforce, oncoming tidal wave of technology and lack of a structured career path as reasons for the significant needs for technicians. Focusing on the influx of technology, he explored the unseemly amount of data that is transferred within modern vehicles. “It’s not the problem of education,” he said. “It’s our problem, and we’re going to look into that.” Chesney presented a picture of the Technician Life Cycle, which included the following seven steps: secondary shadowing, post-secondary intern, entry-level apprentice, technician, senior technician, master technician and specialist; however, he noted that this does not include possible “off ramps” on the Road to Great Technicians. Occurring after an industry professional becomes an entry-level technician, these “off ramps” include in-service continuing education and higher education, which can offer technicians a variety of paths to pursue in their careers, ranging from master technician to shop foreman to shop owner or even becoming an engineer for an OEM. In a January 2018 meeting, the education team at NASTF identified a subcommittee of industry experts tasked with creating a framework of education around the life cycle of a technician and other job roles within the industry. This framework is intended for curriculum providers to use in order to offer a career pathway that means something to the industry and is transferrable throughout the industry. The group began with the vision that they would prescribe degrees of competencies at every skill level, focused on the safety and reliability of the ground vehicle fleet. This Road to Great Technicians team consists of NASTF Chair Mark Saxonberg, Toyota’s Jill Saunders, WTI’s Rob Morrell, CTI’s Chris Chesney, NACAT’s Bill Haas, of Diag.net’s Scott Brown, WTI’s Mark Warren, NASTF’s Donny Seyfer, ASE’s Trish Serratore, S/P2’s Kyle Holt, DrewTech’s Bob Augustineand Cengage’s Erin Brennan. Exploring possible solutions to the industry’s problem, this group defined 13 solution elements, starting with new and enhanced communication with parents and influencers of peripheral students, early engagement with tactile students in middle and high school, support of STEM and development of a well-articulated career path with clear opportunities for advancement and growth that students and parents can see. The industry also needs to get involved with vocational education content to ensure these programs provide the right skills to students. Chesney explained, “They’re producing the wrong technicians because we aren’t involved. We have to be involved. We need to design a curriculum for schools and employers to ensure that, regardless of where technicians work, they are uniformly trained for the skill level. We have to provide people with the opportunity to grow throughout their careers.” The team also believes that the industry needs to provide internship experience, develop programs to help in-service technicians become mentors, and ensure that testing and certification programs are uniform and tiered to provide milestones for achievement. Employers also must find ways to provide wages and benefits that are competitive with other industries attracting the same individuals. “As technicians progress through their career, it is imperative to communicate career options to ensure they don’t leave the industry,” Chesney elaborated. “Vehicle technology has accelerated to unprecedented levels, necessitating faster and more thorough technician skill development to ensure public safety. To add further credibility and value to the process, NASTF is encouraging practical examinations similar to other safety-related skills as a means to verify requisite skill level attainment. Currently, this is not regulated and we cannot keep up with the advancing rates of technology, but we need a way to prove our skills and be prepared for what’s coming, not merely what is on the road right now.” The current state of industry education is outcome-based and not sufficient to serve today’s technology. The future of education must be competency-based with a focus on mastery of skill and validation of a technician’s mastery and development of skills that are recognized and transferable. A competency-based education offers a variable class structure and the ability to test out of the subject matter at different levels, enabling students to finish as they are able. The Road to Great Technicians team defined a new NASTF Technician Life Cycle that includes seven steps: apprentice technician, maintenance technician, service technician, repair technician, diagnostic technician, master technician, and specialist technician. According to Chesney, “Each step would require a variety of requirements as far as training and experience. They would also require mastery of competencies using curriculum provided by the industry, to include mentoring, demonstrated skills and self-paced curriculum. Finally, technicians seeking to advance would prove their skills through oral and hands-on exams.” Continuing the work they have started, the team plans to provide the industry with a white paper by the end of the year, but they encourage the industry to comment and opine. While the team will be limited in size in order to maximize effectiveness, they encourage industry professionals to join NASTF and the NASTF Education Team. The group’s vision for the future of automotive education culminates in the idea of the Automotive Institute of Science and Technology, which would include a pathway education in a project-based environment. In ninth and 10th grades, students would sample each pathway through projects designed to highlight the different aspects and career fields before choosing a specific pathway in 11th grade to focus on in their final two years of high school. Their choices would be automotive technology as a trade, business, or engineering. While obtaining their associates degree, students would enter the discipline of their choice, working in shops to gain practical experience while simultaneously acting as mentors to younger students. Chesney concluded the webinar with a question and answer session. Article Source: https://www.autobodynews.com/index.php/component/k2/item/15820-asa-hosts-road-to-great-technicians-webinar-with-carquest-s-chris-chesney.html
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Free webinar for all members hosted by @Ron Ipach from Captain Car Count! As you already know, finding good, qualified technicians isn’t as easy as it was in years past. Gone are the days of simply placing a few ads online or in the newspaper help-wanted section. When you combine the fact that more shops than ever are in the hunt for qualified applicants, with the ever-shrinking pool of technicians to draw from, it’s no wonder so many shop owners are frustrated with their search. Attracting good technicians today requires a radically different approach, and on this highly informative online training event, Ron Ipach, president of Repair Shop Coach, will walk you through the same strategies that his clients are using to attract lots of highly qualified to their shops on a consistent basis. CLICK HERE TO REGISTER Time slots vary and are held weekly: Please reach out to @Ron Ipach for additional information.
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This is an exclusive invitation to all AutoShopOwner members! You are invited to Elite's Employee Management Made Easy webinar on Tue, Feb 13, 2018 1:00 PM - 1:45 PM EST! Join Elite at this powerful course and you’ll see just how easy it is to improve employee morale, drive up productivity, and increase your profits. During this webinar you will learn… the key fundamentals of employee management proven tips on how you can improve employee morale how to deal with the most difficult employees
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Dear Shop Owner, Ron Ipach (a.k.a. Captain Car Count) would like to finally share with you his proven 4-step process that he's secretly been teaching to his private auto repair shop clients for the past 21 years, that’ll practically guarantee 2018 to be a blow-out success for you. It’s January and that means the new year has kicked off in a big way. Even though we're only a few weeks in, hopefully you’re well on your way to having another fantastic year. Now, as an Auto Repair Shop Owner, it’s time to start thinking about how to make 2018 an EVEN BETTER year than last. (Heck, let’s go ahead and plan on making it your best year ever! Right?) Ipach, often referred to as the industry's expert when it comes to Car Count, is now accepting registrants to...
NEW WEBINAR ANNOUNCEMENT
MAKE 2018 YOUR BEST YEAR EVER: 1. Magnetically attract more (and even better!) customers to your shop 2. Easily sell your services at higher prices than your competitors 3. Increase your take-home pay by 30%, 50%, or more 4. Find, hire, and keep that elusive tech you’ve been searching for
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By Ron Ipach
It's finally time for you to enjoy less stress and take more time off, all while putting more money in your pockets.
Would you like to know how? After helping over 6567 repair shop owners achieve the shop of their dreams, I've put together my most anticipated Webinar yet:
What The Top Auto Repair Shop Owners Know That You Don’t:
How a Small Minority Are Pocketing Six-Figure Incomes
I'm Interested - Sign Me Up! Need More Incentive?
On This Free Online Training Webinar, You’re Going To Discover:
The 4-step business model that’s been quietly converting struggling shop owners into multiple $100,000+ per year earners, while enjoying their businesses more than they ever have before… How making a few important shifts in your business RIGHT NOW will protect you from being swallowed up by the massive changes coming in the industry… Why most advertising efforts by shops today are a total waste of money…and where you should be focusing all of your efforts right now to attract the best high-quality customers to your shop… A simple process for converting those annoying price shoppers into paying customers…and selling your services at higher prices than your competitors… And much, much, more! Don't waste any more time, take the steps to change your life, and better your business!
CLICK HERE TO REGISTER
By Ron Ipach
Dear Shop Owner,
Ron Ipach (a.k.a. Captain Car Count) would like to finally share with you his proven 4-step process that he's secretly been teaching to his private auto repair shop clients for the past 21 years, that’ll practically guarantee 2018 to be a blow-out success for you.
It’s January and that means the new year has kicked off in a big way. Even though we're only a few weeks in, hopefully you’re well on your way to having another fantastic year.
Now, as an Auto Repair Shop Owner, it’s time to start thinking about how to make 2018 an EVEN BETTER year than last. (Heck, let’s go ahead and plan on making it your best year ever! Right?)
Ipach, often referred to as the industry's expert when it comes to Car Count, is now accepting registrants to...
NEW WEBINAR ANNOUNCEMENT
MAKE 2018 YOUR BEST YEAR EVER:
1. Magnetically attract more (and even better!) customers to your shop
2. Easily sell your services at higher prices than your competitors
3. Increase your take-home pay by 30%, 50%, or more
4. Find, hire, and keep that elusive tech you’ve been searching for
3 things you didn't know about Vegas:
It would take 288 years for one person to spend one night in every hotel room in Las Vegas. The shrimp consumption in Las Vegas is over 60,000 pounds per day, higher then the rest of the nation combined. We're buying drinks for shop owners attending the APPEX and SEMA shows at the Venetian on Wednesday. #3 is the most important fact, of course. And it's the only one that requires your immediate action.
So, if you are going to be in Vegas on November 1...
...want to enjoy a free drink at a great restaurant in a hotel that looks like Venice...
...and talk with repair shop owners and the RepairPal Team about what's working in the automotive repair industry these days...
Click here to get on the VIP list now.
See you there!
The RepairPal Team - (Jill, Shirley, and Randall)
By Ron Ipach
I wanted to make sure that all of you heard about my brand new FREE webinar I am putting on next week.
What you'll learn:
How shops all over the country are using the latest techniques and technology to attract more new customers to their shops. How to work through the clutter and uncover what actually works now, and what to keep your eye on for the future. What you can get started on right away with little or no cost to you. How to take advantage of the 'car count shortage' myth to gain an almost unfair advantage over your local competition. When:
If you're one of the vast majority shop owners who need more car count you simply can’t afford to miss this webinar.
Click here to get all the details and to register…
See you there!
If you worry you’re spending too much time and effort on non-profitable clients and price shoppers, then you don’t want to miss this Modern Shop Owner Webinar with Barry Barrett of RLO Training and RepairPal’s own Jill Trotta.
They’ll explain exactly how to determine the lifetime value of a customer…and how to increase it.
Webinar: Value of a Customer
Date: August 23, 2017
Time: 10 a.m. Pacific / 11 a.m. Mountain / 12 p.m. Central/ 1 p.m. Eastern
There is no cost to attend, but you do need to register to gain access.
Click here to save your spot
In this 1-hour webinar class, you’ll discover how to:
Increase your car count by 20%
Determine the value of every phone call
Handle price shoppers with ease
Get callers to schedule an appointment
Shave 15 minutes off your phone time
If you don’t know the value of every customer interaction, you could get bogged down with time-wasters and low-profit ROs.
Join us for this 1-hour training and learn how to increase the value of every customer.
Will we see you there?
Click here to register now.
PS: Attending live is best because Barry and Jill will answer your questions live. However, if you can’t make it at the scheduled time there will be a replay link sent. But only if you register first!