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By Stevens Automotive Service
Get a handle on the upcoming Fall and Winter months with NO WASTE MARKETING and keep it going into all of 2018 to get your shop to the next level.
Load the bays and make good profit margins. No waste marketing is just that, your marketing program ends up with the customer in the bay not in the trash this way it ends up making you money not costing you money.
If your not where you need to be and that's PROFITABLE, I would be glad to talk with you about the program.
By Joe Marconi
AutoZone continues to show that it is a major player in the auto parts business. With many independents experiencing a roller coaster ride with regard to sales, part companies appear to be doing ok. Below is a link in Aftermarket Magazine.
What are your 4th Quarter Automotive Plans?
What are you doing in your shop to secure a strong 4th quarter of business? Any winterization special, flyers, mailers, events, etc..
Do you do anyting special toward the end of the year to draw in business to your shop?
We can all learn from each other, I for one have no plan as of yet.
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By Joe Marconi
Can someone truly have two personalities? A real life Dr. Jekyll and Mr. Hyde—the one you see, and the one everyone else sees? I had a Dr. Jekyll and Mr. Hyde employee a number of years ago; we’ll call him Dr. J. He was my shop foreman and helped the manager run the daily operations. Dr. J was employed about five years before things began to change.
I first learned about Dr. J’s erratic behavior from a few of my employees. According to these employees, his behavior was destructive, disrespectful and rude. He never acted differently in front of me, so I had a hard time understanding what was going on. I talked to Dr. J about what others were saying, and he looked stunned.
“Joe, I really can’t tell you why anyone would be unhappy with me. I get along with everyone,” he told me.
I met with the employees who expressed concerns and let them know that I appreciated their feedback. I told them that Dr. J had been with us for a number of years and that I had never witnessed any unusual behavior from him. I tried to look at all sides and suggested that perhaps he was going through some personal issues, so let’s try to be a little more understanding.
Out of respect, the employees agreed—but not for long. I was away on a business trip when I got a disturbing text message from one of my technicians. The text read, “Joe, if you don’t do something about Dr. J, we’ll deal with it ourselves.” It was late when I got the text, but decided to call the tech anyway. He told me in great detail what Dr. J was saying and how he behaved. I was shocked by what the tech told me. Could this person be a real life Jekyll and Hyde?
It was early Monday morning, my first day back, when my office manager came into my office, closed the door behind her and said, “Joe, if you don’t do something about Dr. J, people are going to quit.” I knew at this point I had a real problem on my hands.
I brought Dr. J into my office and told him everything that I had heard. I told him that the employees did not like the way he treated them and that the harsh words he used was causing a problem with everyone. Again, Dr. J was defensive and denied everything. However, this time he told me his perspective of the situation.
According to Dr. J, the rest of the employees were not pulling their weight and that all he was trying to do was to motivate them. I tried to explain to him that criticism and harsh words are viewed as an attack. And if this strategy is repeated over and over, people will push back and shut down—the exact opposite of any intended good. I could tell by the look on Dr. J’s face that he really didn’t agree with what I was saying, but he told me that he would take my opinion under consideration.
After that meeting, I paid careful attention to Dr. J’s treatment of others. All seemed good. Then one day, I witnessed the Jekyll and Hyde persona for myself. Dr. J didn’t know I was in the front office as he lashed out at one of the technicians. The tone and the words that came out of his mouth were unacceptable and appalling. I saw firsthand what everyone in the shop was experiencing. After repeated attempts to correct his behavior, his conduct never improved. It was time to let him go.
I never found out what changed Dr. J, but I did feel confident that I gave him every opportunity to correct his behavior. While Dr. J may have fooled me initially, I have to admit that I did see that the mood of the shop was tense and morale was down. With Dr. J no longer employed, morale improved and everything went back to normal.
The workplace environment is a delicate balance between culture and production. It’s also filled with emotions. People want to rally together for the greater good. But, they also need to know that their leader protects them from any threats that attempts to harm the team. It’s also wise not to readily dismiss the concerns your employees express to you. Be on the lookout in your shop. You just might have a Dr. J of your own.
This story was originally published by Joe Marconi in Ratchet+Wrench on December 7th, 2018
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By Ron Ipach
December spells the end of 2018, and hopefully you're wrapping up what was a fantastic year for your auto repair shop and business.
Now… it’s time to start thinking about how to make 2019 an EVEN BETTER year. (Heck, let’s go ahead and plan on making it your best year ever! Right?)
By attending for this special Live Online Webinar, you're going to get the proven 4-step process that will practically GUARANTEE 2019 to be a blow-out success for you.
With these four steps, you’ll be able to…
👉 ==> DOUBLE your take-home pay (Yes, that’s not a misprint. I’ll show you how.)
👉 ==> Magnetically attract more (and even better!) customers to your shop
👉 ==> Easily sell your services at higher prices than your competitors
👉 ==> Find, hire, and keep that elusive tech you’ve been searching for
👉 ==> Put the fun back into running your shop!
If you're interested... there is absolutely ZERO cost to attend this training.
All you'll need is 45 minutes of your day set aside in order to watch this webinar live.
For the dates, times, and registration details, CLICK HERE
By Stevens Automotive Service
How many of you have a four bay shop ?
If you do how many techs do you have ?
What is your average sales weekly , monthly ?
What do you spend in advertising ?
What was your sales in 2017 ?
I am using this shop as a guide for those who would like to follow and see real time progress.
For those interested just answer the questions so you and I can see what your strong points and if and where you may have areas for improvement.
By Stevens Automotive Service
After looking and reading some posts Here are some quick answers to some of them.
Charging for Diagnostic time... Absolutely and is easy done.
Fleet Customers.. Absolutely if you have the man power and shop to handle them. Be careful , you can loose them if your not equipped to support the amount of work. Do your homework.
Damage and misfortune to a customers vehicle while in your care... If it's your fault just fix it. If not assess and address it quickly, the sooner the better.
Know your Business not just part of it... Know it inside and out. Knowing your fixed cost is a must.
Spend Wisely ..It takes money to make money keep it balanced , don't invest without returns.
Advertise Wisely....Quick example : If you are around a large place of business where people work , Hospital, Shopping Mall, Manufacturing Plant Etc there are just a few suggestions of gaining customers for next to nothing cost, to attain those customers. A promotion on a business size card and NO, you don't have to discount a thing.
Dealing with employees ..On cell phones , drugs etc whatever you don't address you condone!
Hope this helps Need help with anything, I am a phone call or email away !
Stevens Automotive Services