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Retail stores have known for a long time that adding or increasing the size of shopping carts also increases sales. Consumers may go to the store with a list, but as they pass through the aisles, having a cart makes it easy to add to that list. While your repair shop does not use shopping cart, the same strategy can used. Every customer that books an appointment as done so with some sort of list; an oil change service, a brake issue, tire rotation, etc. Through an effective multipoint inspection and looking at service schedules, you can make suggestions to your customers that can add to their cart; essentially increasing sales per vehicle. One last thing: Always make service and repair suggestions to the customer that is in their best interest and have value, and you can’t go wrong. It’s actually great customer service.
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Oil filters are one of those important parts categories that every shop usually stocks, to turn bays faster and offer an oil change service as a way to capture needed maintenance and repairs. What is your preferred brand of oil filters and why? Are you stocking oil filters in your shop? How do you keep your inventory stocked and updated if you do? Who is your oil filter supplier and why? Are you using a standard or premium oil filter on average? If you service trucks, are you using Heavy Duty filters; Baldwin, Fleetguard, Luberfiner, etc.?
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Automotive Batteries What is your preferred brand of automotive batteries and why? Who is the supplier of that brand to you? What are the battery series that are available in that brand, and what are the warranties? Who manufactures your choice of battery?
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As the auto industry moves on into the modern age, repair centers all around the country are experiencing pressure with the tech world and our world colliding. We are all trailing nationwide franchises and dealerships that have endless resources working at their disposal. For most smaller auto repair businesses there isn’t enough time, money, or energy to attempt to constantly and actively secure the new business. We’re mostly worried about attempting to maintain the existing business we have, which has newer cars and increasing demands. Most of our time is now spent adjusting to the learning curve of advanced vehicle systems. However, that’s just a shop problem. The front office of your shop has its own issues to contend with that didn’t exist 15 years ago. Make no mistake about it, our industry is in the middle of a revolution and with 3D printing knocking at the door… the amount of balls to juggle are going to be considerable and it's all just getting started. Today’s auto repair businesses need to worry about the following: Location – Securing a proper location and the authorization to conduct business there over the long term ensures survival. Tools – Without the proper tools, we just can’t work on today’s vehicles. Training – Without the proper training, we put ourselves and our customers at high risk. Employee Engagement – Keeping your employees as interested in your success as you are is critical to the elements that keep people returning and employees from leaving. Employee Advancement – Providing an environment where employees know they can grow with your business, whether financially or moving up within the organization, is the key to keeping and securing talent. Marketing – This is the most complicated element in today’s world. It involves a mix of a strong web presence, good advertising ethics, social media profile, and following up with customers. Advertising – Can be expensive and very confusing. The best method to start is to get your feet wet with small budgets that keep your name in front of your potential customers, constantly. Software – Without good software, it is difficult to run any business. Good software is and always has been subjective. Our experiences indicate that good software saves you time and builds trust with your customers. Most importantly, it should work for you and not against you. This article originally published in CAR's News Section
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Hello, We're in the market for a new scanner and figured I'd ask fellow shop owners their ideas and experiences. I did search the board archives and didn't see much within the past year or so. We are a general repair shop servicing most anything, according to customer attitude. Any suggestions would be very much appreciated. Thanks in advance 🙂
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Similar Tagged Content
By Joe Marconi
As shop owners, we sometimes feel that we need to answer every question and handle every situation. While you need to be proficient as a business owner, you also need your employees to think for themselves.
Empower your people to solve problem. Ask them for their opinions and don’t be too quick to jump in on every situation. The more you jump in and solve their problems, the more they will rely on you. This is not to say you don’t have their back; but a team functions best when everyone takes ownership of their position and takes responsibility to take care of problems.
Will employees make mistakes? Yes. But there isn’t a shop owner on this planet that has a perfect record at making decisions. We all make mistakes.
As a shop owner; teach, mentor and coach. Include your employees in on decisions that relate to their job position. When employees feel you trust them, they will begin to solve their own problems. This will set you free to work on the things that will bring you greater success.
By Joe Marconi
A few weeks back I had a problem with my refrigerator. I got a referral and called an appliance repair company. I called three times and each time I called this is what happened: "C and E appliance, please hold." I was put on hold three times for about 5 minutes. After being put on hold each time, a women would say, "What's the problem?" No engagement, no sign of interest for me the customer, no signs of caring. I gave the women a brief description of the problem and each time she told me someone would call me back. Well, no one did.
So, I called for the 4th time, and as the person answered the phone I said, "DO NOT PUT ME ON HOLD." There was silence, so I continued. I explained to her that she has spoken to me three times, I left messages three times and three times you told me that someone would call me back. She replied, "You are talking to the wrong person, if you have any complaints, write a letter to my boss, after all he won't listen to me anyway." I hung up the phone and called another company.
The lesson and takeaway here is simple: Who's answering your phone? The wrong people on the phone in your shop can kill your business. Have meetings with your people. Make sure you review your phone skills policy. If you don't have one, create one. Empower your people to people to handle issues. And make sure you log every phone call. If you feel you have a problem, start recording phone calls.
Your phone is your lifeline to future business. So, please ask yourself....Who's answering your phone?
By Joe Marconi
I am writing this on my last day of vacation in California, spending time with family. It took me a few days to totally relax, but made it a point to not look at emails or call the office.
We all need downtime. I know there will be a ton of work to be done when I return, but I also know that the time away has recharged my batteries and I will be more productive.
Being away from business and spending time with family puts things into proper perspective. You realize that a lot of the things you stress over, are really not as important as you think.
Take time to enjoy life. We all know how quickly time passes us by. And remember, no one on their death bed ever said they wished they spent more time at work.
By Stevens Automotive Service
How many of you have a four bay shop ?
If you do how many techs do you have ?
What is your average sales weekly , monthly ?
What do you spend in advertising ?
What was your sales in 2017 ?
I am using this shop as a guide for those who would like to follow and see real time progress.
For those interested just answer the questions so you and I can see what your strong points and if and where you may have areas for improvement.
By Stevens Automotive Service
After looking and reading some posts Here are some quick answers to some of them.
Charging for Diagnostic time... Absolutely and is easy done.
Fleet Customers.. Absolutely if you have the man power and shop to handle them. Be careful , you can loose them if your not equipped to support the amount of work. Do your homework.
Damage and misfortune to a customers vehicle while in your care... If it's your fault just fix it. If not assess and address it quickly, the sooner the better.
Know your Business not just part of it... Know it inside and out. Knowing your fixed cost is a must.
Spend Wisely ..It takes money to make money keep it balanced , don't invest without returns.
Advertise Wisely....Quick example : If you are around a large place of business where people work , Hospital, Shopping Mall, Manufacturing Plant Etc there are just a few suggestions of gaining customers for next to nothing cost, to attain those customers. A promotion on a business size card and NO, you don't have to discount a thing.
Dealing with employees ..On cell phones , drugs etc whatever you don't address you condone!
Hope this helps Need help with anything, I am a phone call or email away !
Stevens Automotive Services