Hi guys, first time posting to the forums.
I am a new shop owner, recently purchased an A/C machine.
Do you guys have standard pricing you follow? Pricing for leak checks, price per pound of refrigerant, top up if required? Let me know your A/C pricing matrix. Thanks so much for the help!
By Joe Marconi
I know none of us wants to hear this, but there will be a next crisis of some sort. I have lived through many downturns in my 40 years in business, the COVID-19 was the worst. But, out of every crisis comes lessons to be learned. So create your Crisis Plan today.
Start by understanding your numbers and knowing your breakeven. Then add to your breakeven a percentage of profit you want to earn. Equally important is creating a cash reserve in a dedicated bank account that will be used only in a severe emergency. Set your financial goals and stick to them!
Often overlook is your staff. Assemble the best team around you. This is a crucial part to ensure your future business sucess.
Lower your debt, get your credit rating up and maintain a good standing with all vendors. Lastly, talk to your bank about a line of credit that can remain inactive until you need to use it.
What other key things can we all share to help us through the next crisis?
By Joe Marconi
As part of our debt reduction, I revamped all of our usual marketing and advertising and put those dollars into customer service and social media. For example, we ramped up our shuttle pickup and delivery service, extended our hours of service, made sure we spend a lot of time with each customer and made sure we called as many customers as possible. We also stepped up our meet and greet process and made sure will followed up with customer after the repair. Lastly, we increased our social media posts and increases ads and boosting. This has made a huge impact on our customer and already starting to pay dividends.
What changes have you made to your marketing strategy since the Virus Crisis hit?
By Jeremy Glassco
I get asked this many times. How would I use a custom mobile app if I had one for my shop?
Take a moment to think about that.
Imagine what you could do IF you had a custom mobile app for your vehicle owner customers to download, interact with, and engage with your brand?
I'm noticing this trend in the food industry, retail industry, and now even in the medical industry.
What about our auto repair industry niche?
We're working on version 7.3, and part of what I love to do is get great feedback and build it into our upcoming versions.
What about you.
What type of features would an auto repair professional like yourself want in your dream app?
Please share your ideas here and my hard working team of app gurus will get on it!
First time poster and glad to be here.
I'm a 40 something entrepreneur not currently in the auto repair business but I've been exploring shop ownership for several years.
Unfortunately, I've come up short using traditional business brokers to find a shop worth purchasing. To date, all that I've looked at have been overpriced and/or have some serious issues.
As shop owners and managers, do you have any tips for finding a solid, well-run general auto repair shop (EBITDA/SDE of $250k-$2MM) to acquire?
I would be grateful for any insights.
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I've detailed on posts before about declining hours billed over the years. Brief summary: From 1979 to 2008 every year was a record year. From the late 80s thru 2008 we always billed around 97% of our 3 techs hours [avg 6150/6350 hrs/yr]. Didn't matter recessions or whatever we were never more than 50 hrs off those numbers. The recession hit and our numbers started to decline around 3% a year. We did have a few up years, but also a year or 2 when the hours took a 8-10% hit. From 2008, our last "good year" to 2015 we saw our hours billed drop 25% to 4610/6348 or 73% productivity. So for 8 years I've been looking at the numbers from every angle and kept coming back to my theory that it was all due to the recession and slow recovery, consumer confidence, etc. But I think I have been ignoring the elephant in the room. For the first 25 years or so in business, I always had the biggest shop in our little town. Started with 3 bays in 79 and grew it to 12 bays in my old shop. In 2006 we sold the land the old shop was on and built a new shop again with 12 bays. Prior to 2006 our town of about 15k population had by my estimate 40-45 bays in town so I accounted for 25% of that. Then there was a change that I have been ignoring when analyzing my business. Prior to that time we had no car dealers in town. We now have 5. Hyundai, Kia, Nissan, Honda and VW all within a 1/2 mile of my shop. So in our little town we have gone from 40-45 bays to easily double that. Being "old school" I just never considered them my competition. I now think I was in error. So what to do? Last year my very first employee retired to run a non automotive home business. Wished him well, told him to keep his key in case he ever needs to use the shop. I mean after 37 years he's like a brother. So now I'm trying to see if we can make it with the remaining 2 full service techs, 2 tire techs, 2 service advisers and myself. Because I pay my techs minimums no matter how slow we get, I've had a big savings in wages. I've been able to cut expenses in other places as well. Plus we upped out labor rate from $95 to $100 per hour. We're still making money, not as much as before but it just feels better without techs standing around. Maybe I'm getting lazy in my old age. Anyway, I just think we have over capacity in our town at this point that will hopefully get better as town grows, which it is. Thoughts?.
I am new to the service side of the retail auto industry having worked in sales for 5 years. I am now the mechanical department manager of a Carstar collision repair shop. In addition to the usual insurance work, I am starting to take on more customer pay repairs. An issue I keep running into is that because I am located in Canada (South Ontario not far from Detroit) many of the vehicles we work on are severely rusted underneath and many bolts have siezed in place. Many require torches, cutting, drilling, and other unusual disassembly of adjacent components to remove. For example right now I am having a starter replaced on a caravan, and the lower engine mount needs to be removed but is siezed. We needed to apply heat but because it is so close to the rad fan shroud, ended up having to remove the shroud and other items nearby just to attempt to heat and remove the bolt. This ultimately didn't work, and we are now cutting it and drilling it out. Often times using heat causes damage to components. We needed to use heat to cut into a suspension knuckle to remove it after it was damaged from a curb, and ended up destroying a wheel bearing. Abs sensors also commonly need to be snapped off and drilled out because they are just so fused in place. Obviously this gets expensive.
This happens all the time, and as a result the times I am using from shopkey pro and mitchell are not reflective of how long these jobs actually take. On one hand I don't feel it is fair to the customer to charge 2.6 hours for the starter replacement, and another 3 hours to attempting multiple ways to get a bolt out, heating, removing adjacent components, fan shroud R+I... turning a 2.6 hour job into 5.6 hours. On the other hand I understand that this is just the reality of working on vehicles older than a couple years in this part of the country and the customer should be paying for it.
What would you consider standard practice in this situation? I don't want to be eating all this extra time, but I also don't want to have to charge customer hours upon hours additionally because we have to figure out how to unsieze everything.