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Here's a tip I have posted before, but it's worth repeating. One job that goes unnoticed most of the year is the job of the part's driver. You get part deliveries all day long, every day, all year long. Many times, these part's drivers take all the abuse due to wrong parts, the parts took too long to be delivered, on and on and on. Those drivers may not say anything, but they take it to heart. So, here's what you are going to do. Buy small gifts, such as small boxes of candy or chocolate. Nothing expensive. During the holidays, give all the drivers one of these small gifts and say "Thank you, I appreciated what you do." Two things will happen. First, the driver will be stunned and will not know what to say, and they will be very thankful that you thought of them. The second thing that will happen is this: The very next time those part drivers have three delivers to make at three different shops, what shop do you think they will want to go to first? Yes...Yours!
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Hey All, My name is Karla, I had previously owned a 3-bay mechanical repair shop in Burlington, VT for 6 years and built it to maintain an outstanding reputation and provide a comfortable income. I had the opportunity to sell my half of the business and finalized that deal this past fall. I have worked in all areas of the auto repair industry over the past 15 years, graduated from a two-year ASE certified auto tech program and went on to earn my Bachelor’s in business and a masters degree in executive leadership. I have some capital I will be contributing to the planning and opening of a new shop and am very open to meeting potential partners/investors in all areas of the country. I greatly look forward to building something new in a location new to me. Anyway, I’d like to welcome all /any interest and to answer any questions about joining forces in shop planning and management. Please do not hesitate to contact me, thanks for considering! —Karla
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Interesting article on Search Engine Journal about the importance of business reviews. Your business listing is prompted up with more positive reviews which is especially important for local area search. Google Local Search Study: Businesses on First Page Have an Avg. 4.4 Star Rating Businesses ranking on the first page of Google local search results have an average review rating of 4.42 stars. This information was revealed in a recent study from BrightLocal which examines Google reviews and how they relate to local rankings. A high star rating was found to strongly correlate with better rankings in Google search. Businesses ranking in the top 3 positions are more likely to have an average star rating of 4-5 stars (64% of businesses have 4-5 stars). Out of those ranking in positions 7-10 59% of were found to have a 4-5 star rating. Only 20% of businesses in positions 1-3 were found to have no Google reviews, compared to 26% of businesses in positions 7-10. Those numbers stress the importance of having a favorable star rating when it comes to ranking well in Google local search. Positive reviews send signals to Google that the business is trustworthy and provides a good experience for customers. Therefore, Google will be more likely to direct people toward those businesses when searching for what they offer. Other Key Findings from the Study Only 5% of businesses have an average star rating below 3 stars Photographers, alternative therapy businesses, and marketing services have the highest average star ratings Senior living services, car dealerships, and hotels have the lowest average star ratings Bars, restaurants, and hotels are the industries that are most likely to have Google Reviews Accountants are the least likely industry to have reviews on Google Results from this study are based on the analysis of 93,000 businesses’ Google reviews in 26 industries. Another recent study from Moz further illustrates the growing importance of Google My Business signals in local search results. Article: https://www.searchenginejournal.com/google-local-search-study-businesses-on-first-page-have-an-avg-4-4-star-rating/279895/
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Hello Everyone! Hope you enjoyed your Thanksgiving as much as I did. I wanted to bring this topic up because of PEP BOYS recent "expansion" into launching their "mobile" service. I was interested in your thoughts. Are mobile mechanics a threat to your shop in any way? What are your thoughts? Do they/can they provide the service that today's cars need?
Or, on the other hand, do you operate as a mobile tech? What are the struggles you face. From what I am hearing, people "seem" to expect mobile to be cheaper.
Only trying to start a discussion about this - and really because, from what I am seeing, there's a lot of buzz around the Pep Boys effort. Comments? Really interested to know your thoughts. Matthew Lee
"The Car Count Fixer"
PS: Join me on YouTube and check out this totally FREE on-line course I'm offers- "How to Double your Car Count in 89 Days!"
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