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  • Similar Topics

    • By FROGFINDER
      Anybody offering vehicle pick up and drop off service at customers home or workplace? How is it going? 
    • By Alex
      We now have a nice tool available to all premium and platinum members under the tools menu, where you can view labor rates entered by our members on an easy to use map, similar to our member map. This is designed to give you an idea of where you are vs the market in your area. As you zoom in, the circle averages open up to more specific areas.

       
      If you aren't currently a subscribed premium or platinum member, you can upgrade here.
    • By Joe Marconi
      We all survive by and need healthy car counts. That's a given. But all too often I see auto repair shops with "steady" but not "growing" car counts, but with new customers coming in each week.
      So, the question is, "If a shop has steady car counts and has new customers each week, then why are car counts not growing?"  
      This is a topic that's complicated for a post but here are a few things to consider:
      Is your marketing attracting the right customer that matches your key profile customer? If not, the wrong customer may be a one-timer and that does not help your car count.  Or, if you are promoting too much discounting, you may be attracting the wrong customer, and that's not a long-term strategy either.  Are you making every effort to WOW all new customers and create an amazing experience that gives the new customer a compelling reason to return? All too often we are too transactional and don't spend enough time establishing relationships.  Make every effort to spend time with each customer and ESPECIALLY with first time customers. Its the relationship not salesmanship that builds a company! Are you booking your customer’s next vehicle appointment?  Please don’t tell me this does not work. It does!  Hairdressers do it, doctors do it, dentists do it, nail salons do it. My chimney cleaning service company evens books the next chimney cleaning!  If you are not booking your customer’s next visit, trust me, someone else will. I hope this makes sense. What are your thoughts? 
    • By Joe Marconi
      The mild fall appears to have caused a slow down for many shops. We have seen this before.  But, winter tempertures are here, and the threat of snow will boost repair shops.  
    • By JustTheBest
      Hi! Thanks for stopping  by. 
      I wrote this letter to help auto repair shop owners. There's nothing to buy

       
      Hope this helps!
      Matthew
      "The Car Count Fixer"
       


  • By Joe Marconi, in Selling Automotive Repair,

    By Joe Marconi, in Automotive Management,

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