Marketing, Advertising, & Promoting
Automotive Repair Shop marketing, advertising, and promoting your business. Includes print, digital, email, and social network marketing.
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Latest Posts
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By Linc Lewis · Posted
Yes, at the very least over the last 4-5 years as the industry has changed many shops I hear from have embraced multitiered labor rates. There seem to be 3 major, but common, categories. The Standard Labor Rate is used for common tasks and common vehicles. The European is for as the name implies those more demanding brands or models within standard brands. And finally a Labor Intensive Rate for low parts' dollars repairs like engine rear main seals. We'll also use that rate for R & R or motors trannys etc which are always more involved and usually require additional finessing after the component is replaced. . These varied labor rates would be in addition to an across the board labor guide bump for the additional tasks a tech needs to perform to accomplish any repair. Tasks like finding the keys an SA didn't tag, moving another vehicle to get the one he's assigned, we all know there's a list. -
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By Joe Marconi · Posted
When speaking to shop owners, it still appears that many are still looking to hire a qualified tech. It has gotten better, and I believe it's because most shop owners are more willing to create a better workplace and pay package. What are your top ways or thoughts on attracting and keeping auto techs? -
By Transmission Repair · Posted
I used Google Pay-Per-Click advertising to grab the bull by the horns and CONTROL the work in our transmission shop. I've posted about this before. Normally, our ads would show within a 5-mile radius of our shop. If it got slow, I would increase the radius. If we got really busy, I would either reduce the radius or sometimes PAUSE all PPC ads. Over time, I got really good at it. The purpose of the ads was to get people to call, and we would set an appointment from there. Clicks were, on average, about $12/click and it would take about 3 clicks ($36) to set an appointment. We did that up until my retirement in 2015 when I sold the shop. We were consistently averaging $1.2M/yr. in gross revenue. -
By Changing The Industry · Posted
The Basics of Owning An Auto Repair Shop - FAQs -
By pfseeley442 · Posted
For me the most difficult one is Failure to Adapt to Market Changes , While running the shop day to day it is difficult to look down the road 3 months, 6 months or longer. We tend to make adjustments reactionary not proactive, : OMG its busy lets hire a tech, OMG were dead, lay off a tech. So I have learned to have about 30k in the bank for winter just to be safe. Proper planning is the key. I will always remember a story about a toy store that would have a line of credit to make it through the summer, then pay it off during the holiday season. The problem was a couple of slow holiday seasons and they could not repay the loans and lost their business. so save money for the slow times and it helps to keep the cash flowing. -
By carmcapriotto · Posted
Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality. Show Notes Comparing lawnmowers and chainsaws (00:01:14) Demonstrating value in automotive repair (00:10:46) Marketing and communication strategy (00:12:57) Setting the barometer through demonstration (00:15:22) Utilizing social media and radio for marketing (00:17:34) Comparing Products (00:19:44) Demonstrating Value (00:20:51) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Aftermarket Radio Network: https://aftermarketradionetwork.com/ Click to go to the Podcast on Remarkable Results Radio -
By carmcapriotto · Posted
Can Marketing "Even Out" The Workload? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes We often hear people say their marketing should “even out the workload,” but can it do that? There are peaks and valleys throughout the year. That’s just life. It’s hard to market to make a specific time busy Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much SCHEDULING can even out the workload, or fill in the slow times Scheduling long-time clients for the slow times Scheduling the next visit like a dentist does Can you do time specific campaigns? State fair campaign Back-to-school campaign Pre-trip inspections before summer and the holidays How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc) Canva - Mood Boards Click to go to the Podcast on Remarkable Results Radio -
By Changing The Industry · Posted
Working A Career Vs For A Paycheck #podcast #autorepairshop #carrepair #autorepairbusiness
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