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Pricing, Discounts, Labor Rate

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Parts matrix, shop labor rate, add-ons, and maintaining the correct pricing strategy to ensure your shop is profitable. Discounts, coupons, and specials.

34 topics in this forum

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  1. Price Negotiations

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  2. Gross Profit

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  3. Parts markup?

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  4. Storage fees.

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  5. Parts markup

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  6. Labor Rates

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  7. Price Sheets

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  8. SHOP LABOR RATE

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  9. Marking up parts

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  10. Napa Tams list/mark up

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  11. matrix help

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  12. Labor Rates

    • 11 replies
    • 3,104 views
  13. Question on List Price

    • 13 replies
    • 2,986 views
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    • We, automotive shop owners of America,  must take the opportunity of a lifetime and turn it into a bunch of success stories. What opportunity?  Look around you. The world is in turmoil. COVID-19, social unrest, uncertainty about the presidential election, the economy, how are we going to get out kids back to school, on and on and on. While the world is spiraling out of control, we have the power to make big changes to our auto repair shops.  And it can all be positive!  The Opportunity... First, the average age of a car in the U.S. is about 12 years old, attaining well over 200k on the clock.  Second, Uber, taxis and limo companies are suffering.  Guess why?   Third, the motoring public in the foreseeable future will be traveling by car, taking road trips like they have never did before. Fourth, the roads are packed with motor vehicles, as more and more people prefer their own car as their primary means of transportation.  Fifth, as the cars get older and older, more of them will be out of factory warranty. Sixth, independent auto repair shops have a vast amount of training, resources and replacement parts. Seventh,  the overwhelming majority of cars being build and sold today are still internal combustion engine powered cars. If you factor in the expected average age of car these days, we can safely bet that those gas engine cars being sold today will still be on the road in 2033 and beyond!  Eight, You need more?  That's not enough!  Get your plan in place.  Get your prices in line with making a profit. Don't give anything away anymore (I am mostly referring to checking, testing, diags of any sort!) Offer world class customer service. Be a leader of your employees.  Show the world what you are made of! 
    • We allow visitors to read the first post of each topic. To read this post, please login or register for a membership. 
    • We allow visitors to read the first post of each topic. To read this post, please login or register for a membership. 
    • Welcome! Thought it would be a good conversation to understand how your shop is doing through the COVID-19 pandemic. Thought the best way to get a grip on it all would be to get your response to these 3 questions. 1- How was your shop doing in early March - pre-pandemic? Were your numbers better, worse or about the same as last year. 2- What’s the biggest challenge you faced when the pandemic spread? 3- What’s your forecast for your shop moving forward? Is business getting better? About the same - like nothing has happened? Or are you struggling to get customers through the door?  Look forward to hearing your BEFORE-DURING-AND AFTER to understand where the industry is at. Hope this generates a better “picture” of what’s going on.  Matthew “The Car Count Fixer” P.S.: Join my on YouTube at Car Count Hackers Grabbed this shot of a crazy 68 Camaro (with wild Mickey Thompsons!) at a car show last week! Thought I would share it to help you remember "where we came from!" - Enjoy!
    • We allow visitors to read the first post of each topic. To read this post, please login or register for a membership. 
    • Special Announcement   Elite's September 10-12 Masters Service Advisor Training Program Will Be Presented Entirely Online!     Only a Few Seats Left!   To ensure that we're able to comply with social distancing and keep your advisors safe, our Masters Service Advisor Training Program starting September 10-12 will be presented entirely online!    Your advisors will not only receive 100% of the training that we offer at the live 3-day course, but you'll be able to save on travel and hotel expenses, and your advisors won't have to spend any extra time out of the shop due to travel. Most importantly, after the initial 3 days of online training, your service advisors will still get the identical 6 months of sales coaching from Ratchet & Wrench All-Star Award winner Jen Monclus, which has been proven to increase sales by an AVERAGE of $10,750 per month after the training!   There are only a few seats left, so to reserve your advisor's spot, just give us a call at 800-204-3548. For more info, feel free to visit our Masters Program web page. 
    • Superstar shop owner and Elite Business Development Coach Ed Cushman shares an excerpt from a book that will change the way you view leadership.     For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Ed through Elite Top Shop 360: One on One Coaching View full article
    • In my 40 years as a shop owner, I have battled the age old dilemma: Is it my car count, my customer count or some other reason why some weeks I find it hard to hit my sales goal.   It always comes down to production.  Now that's really simplifying it, I know.   But, when you look at the numbers, with the right jobs and a balanced schedule, the ARO goes way up and car counts become not as important as we thought.  Another thing to consider, this is not 1995. Cars do not come in 5 to 6 times a year for an Oil Change Service.   You are lucky to see some customers every 10,000 miles as they wait for that Oil Change Percentage light on their dashboard to tell them...NOW IT"S OK TO GO TO YOUR REPAIR SHOP. Isn't it funny how so many people will listen to the dash board light, and not you! Anyway, what are your thoughts.  How do you reach your weekly sales goals and what KPI's are important to you? 


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