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The Basics of Owning An Auto Repair Shop - FAQs

Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality. Show Notes Comparing lawnmowers and chainsaws (00:01:14)  Demonstrating value in automotive repair (00:10:46)  Marketing and communication strategy (00:12:57)  Setting the barometer through demonstration (00:15:22)  Utilizing social media and radio for marketing (00:17:34)  Comparing Products (00:19:44)  Demonstrating Value (00:20:51)    Thanks to our Partner, NAPA Autotech napaautotech.com   Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Aftermarket Radio Network: https://aftermarketradionetwork.com/ Click to go to the Podcast on Remarkable Results Radio

Can Marketing "Even Out" The Workload? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes We often hear people say their marketing should “even out the workload,” but can it do that? There are peaks and valleys throughout the year. That’s just life. It’s hard to market to make a specific time busy Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much SCHEDULING can even out the workload, or fill in the slow times Scheduling long-time clients for the slow times Scheduling the next visit like a dentist does Can you do time specific campaigns?  State fair campaign Back-to-school campaign Pre-trip inspections before summer and the holidays   How To Get In Touch   Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc) Canva - Mood Boards   Click to go to the Podcast on Remarkable Results Radio  

Working A Career Vs For A Paycheck #podcast #autorepairshop #carrepair #autorepairbusiness