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About this blog

A Blog by Joe Marconi, co-founder of AutoShopOwner , owner of Osceola Garage, and  Business Development Coach at Elite Worldwide, Inc.

Entries in this blog

Customers

How to Keep Your Bays Full, All Year Long!

We all know there are times of the year that are better than others and times when business is slower than what you would like it to be. While every company goes through highs and lows, there are things you can do to help keep your bays full all year long. One of the best ways to achieve a more consistent car count is to make sure that every customer that leaves your shop today has their next future oil change or factory maintenance appointment booked. Please don’t tell me you have tried th
Joe Marconi

Joe Marconi in Customers

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Customers

Who’s More Important, Your Customers or Employees?

Herb Kelleher, the co-founder of Southwest Airlines, was once asked, “Who’s more important, your customers or your employees? Thinking back on what his mother had taught him, Kelleher responded, “My mother taught me that your employees come first. If you treat them well, then they treat the customers well, and that means your customers come back and your shareholders are happy." Shop owners have been taught that the customer is always right and that their needs supersede all other needs. An
Joe Marconi

Joe Marconi in Customers

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Customers

Never Apologize for Your Prices

Shop owners today understand the challenges of rising costs and inflation.  Without addressing this issue and making the needed adjustment to your margins, the increase in your expenses will end up hurting your bottom line. Adjusting prices, up or down, is a function of being in business and, at times, unavoidable. Shop owners often fear that their customers may push back with any price increase. They ask themselves,  “Will my customers understand? Will they shop other auto repair shops to
Joe Marconi

Joe Marconi in Customers

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Employee Retention

Are Your Employees Looking to Leave You?

There’s a lot of talk these days about finding quality employees. Creating a continuous recruiting process to find and hire quality people is essential for your overall success. However, shop owners also need to consider their existing employees and create a work environment where people feel wanted. The truth is you cannot afford to lose the people you have now, especially if those employees are superstars.  Another reality is that with so many shops looking to hire, they may be trying to recru


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