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Since Murphy's lightning is striking twice today, here is another great one!


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Got a call, customer asked for a quote (2007 335i). I think I even exhaled when I heard that but I went through the my general run down. Here is how the convo went,

 

 

Me: Sir what kind of problems are you experiencing with your vehicle?

 

Customer: I need some quotes on some work for my car.

 

Me: Did you have the problems diagnosed somewhere?

 

Customer: No but I know what I need.

 

Me: Ok what do you need to have serviced?

 

Customer: I THINK I need my valve cover gasket changed, I THINK I need my oil filter housing gasket changed, I THINK I need a belt and belt tensioner and I have the parts, I THINK I need a mechatronics sleeve and thrust arms. How much?

 

Me: Well sir if I can make a recommendation... since you did not get your vehicle diagnosed by a professional I would like to invite you to bring the vehicle to us and we can perform a visual inspection for you to determine what you do and don't need. I can then give you a proper estimate.

 

Customer: But my car doesn't start, I can't move it.

 

My brain goes into the UGH mode.

 

Me: Why doesn't the car start?

 

Customer: The belt jumped off.

 

Me: It sounds like you may have experienced a problem with the tensioner bolt bending and/or your tensioner failing. When the belt falls off on this particular engine you can do a lot of damage other than the obvious. belt material can eat into the front crank seal, damage the radiator and affect anything in the front of the car.

 

Customer: Oh really I didn't know.

 

Me: Yes so it would make the most sense for you to bring the car to us so can properly assess what you need.

 

Customer: I would have to tow it to you then and I don't know if I want to do that without getting a price.

 

Me: Well sir I am not charging you to inspect the car as of now.

 

Customer: I would have to pay for a tow then unless you offer a free tow. Do you do that?

 

Me: No sir unfortunately we do not however I am not charging you to inspect your car. For the cost of a tow you can have a professional look at and I can create an accurate estimate for you. If you don't like it you can always go somewhere else.

 

Customer: Well your not going to get my business unless I get a quote. I want to bring it to you because your specialist.

 

 

 

and the convo went on for another few minutes with nothing being resolved.

 

Odd ball people have been calling me all day and its driving me insane.

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Haha, classic example of another CONSUMER on the phone, not any CUSTOMER or CLIENT of yours!

They just CONSUME your time, energy and give you headaches.

 

Another BMW owner who's too cheap to pay for a tow to get their car running. Even if you gave him a price, he would think it's too high anyways, don't worry about it!

Plus he said he wants to bring his own belt and tensioner (probably from the cheapest aftermarket parts store that looked it up wrong anyways).

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Would it have not been quicker to just quote him out the service he wanted and let him go?

 

2 possible outcomes. 1.) He never shows up. 2.) He shows up, you inspect the vehicle before you ever get started, and present him with what you find, IF there is anything else it needs. If he gets upset that you tell him he needs more work, tell him fine, you will proceed without replacing the radiator or whatever, take his money for what you quoted him, and you'll see him back in a few days when he pops the motor. Show him pics of it leaking or whatever... Just the way I see it

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The idea is you don't want to get into giving estimates over the phone. There will always be someone less expensive than you and if you don't take the time to educate the potential good customers on what sets you apart then you'll most likely not get the sale anyway. Of course my goal is not a quick job but rather the longevity of a customer relationship. I am fairly decent at turning people over because like you read a lot on here many people don't know what questions to ask other than price. Unfortunately I've been bombarded with time wasting bottom feeding consumers. These are the type that treat what we do as a commodity like buying milk at a store. They think any shop can fill their needs.

 

My ratio of people that I give quotes to the amount of times they actually come in is super low.

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Could you not change your script to give out the quote, then follow up with what sets your apart from other shops (ASE's, warranty, rentals/loaners, better parts, fast turn around)? And also follow up with "I think I can get that price even lower when I look at it here in the shop. I've had a lot of cars lately that got quoted a bunch of parts they don't really need".

 

Just seems like instead of arguing with a potential customer, give em what they want, then tell them why your price may be higher than others.

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Could you not change your script to give out the quote, then follow up with what sets your apart from other shops (ASE's, warranty, rentals/loaners, better parts, fast turn around)? And also follow up with "I think I can get that price even lower when I look at it here in the shop. I've had a lot of cars lately that got quoted a bunch of parts they don't really need".

 

Just seems like instead of arguing with a potential customer, give em what they want, then tell them why your price may be higher than others.

Once you give out a price that is all that's in the mind of the customer.

 

I do not argue with customers, these are consumers that obviously have an agenda.

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Well done mspecperformance. Hold your ground. What other profession is expected to phone quote anything, site unseen? Giving those phone quotes damages the shop's and the industry's reputation. The only thing Mr. M.T. Pockets will remember is the lowest price he heard.

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Got a call, customer asked for a quote (2007 335i). I think I even exhaled when I heard that but I went through the my general run down. Here is how the convo went,

 

 

Me: Sir what kind of problems are you experiencing with your vehicle?

 

Customer: I need some quotes on some work for my car.

 

Me: Did you have the problems diagnosed somewhere?

 

Customer: No but I know what I need.

 

Me: Ok what do you need to have serviced?

 

Customer: I THINK I need my valve cover gasket changed, I THINK I need my oil filter housing gasket changed, I THINK I need a belt and belt tensioner and I have the parts, I THINK I need a mechatronics sleeve and thrust arms. How much?

 

Me: Well sir if I can make a recommendation... since you did not get your vehicle diagnosed by a professional I would like to invite you to bring the vehicle to us and we can perform a visual inspection for you to determine what you do and don't need. I can then give you a proper estimate.

 

Customer: But my car doesn't start, I can't move it.

 

My brain goes into the UGH mode.

 

Me: Why doesn't the car start?

 

Customer: The belt jumped off.

 

Me: It sounds like you may have experienced a problem with the tensioner bolt bending and/or your tensioner failing. When the belt falls off on this particular engine you can do a lot of damage other than the obvious. belt material can eat into the front crank seal, damage the radiator and affect anything in the front of the car.

 

Customer: Oh really I didn't know.

 

Me: Yes so it would make the most sense for you to bring the car to us so can properly assess what you need.

 

Customer: I would have to tow it to you then and I don't know if I want to do that without getting a price.

 

Me: Well sir I am not charging you to inspect the car as of now.

 

Customer: I would have to pay for a tow then unless you offer a free tow. Do you do that?

 

Me: No sir unfortunately we do not however I am not charging you to inspect your car. For the cost of a tow you can have a professional look at and I can create an accurate estimate for you. If you don't like it you can always go somewhere else.

 

Customer: Well your not going to get my business unless I get a quote. I want to bring it to you because your specialist.

 

 

 

and the convo went on for another few minutes with nothing being resolved.

 

Odd ball people have been calling me all day and its driving me insane.

well get use to it. its the new America. dumb asses everywhere.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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