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How are you folks providing content for Facebook and your websites? I intend to do some myself and find others to share from etc. Any recomendations? Any input on the frequency of Facebook post? I'm planning to start with a "did you know" theme in regards to maintenance based issues related to modern diesels.

 

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The pros talk about posting up engaging content. I've always had a problem finding interesting enough stuff to post so I just ended up posting pictures of cars in the shop and our daily comings and goings. It seems to work rather well for us. I only have a small sampling however I do get a lot of people walking in commenting how much they like our facebook page and all the pictures I post. I am still going to assume posting generic engaging content may have its advantages though.

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I do the same as m-spec. I try to post up pictures of cars in the shop when I can. Engaging content just never seems to work all that well. I'm really considering shooting a few videos and posting them up. Nothing spectacular, HD, or anything. Just a real, no BS, cell phone video shoot maybe showing some bad brake pads, spark plugs, or whatever...

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Videos are a great idea. The key is to build up the page with a few hundred followers, hopefully with people that actually look at your content and comment or at least "Like" it. Videos are a great way to get people involved. I find that even if they are not shop related if they are engaging videos people will stop and watch.

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      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
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