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I use eCRM through Mitchell. It has been an investment to say the least. Started in Jan and finally seeing some return. I plan on continuing the service till Dec and then looking at total return. If I wasnt seeing something I would have dropped it already, very costly (at least for a broke hillican like me B) ). If the numbers prove out I may add postcards after the first of the year.

That my boat. If i put much in it it'll sink lol.

We're in a "debt reduction" mode right now so I'm hesitant to spend the money but I also am no interested in spending tons of time doing advertising work myself. I can do the motorev for $49.00 a month for the first two months then $250 a month, with a 5x guarantee. My concern is that it looks like it only uses your current customers and I'm worried how my current customers will receive the changes. Lastly my whole point of advertising is bringing in new customers, the only part of this I see that does that is the reviews. I'm very hesitant to spend the money just to draw my current customers in more frequently when I need some additional customers.

 

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How do they back up the guarantee? Facebook has been working some for me but it takes time. You can spend money on getting new customers BUT it is cheaper to keep your current clients in the loop. I forget what the ratio is but it takes a whole lot more to get 1 new than to get 5 current in the shop! Moving Targets might be good to look at for new client acquisition. Just my $2.98 ( 2 cents with inflation and obama care).

Hahahaha! That's awesome!

They back it up with crediting your account for the monthly fee for any month that the tracked income is below $1250.00. No contract. Signed up today and I'll keep you all in the loop.

 

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  • Have you checked out Joe's Latest Blog?

         2 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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