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Just got a promo for $250 yelp advertising credit and no contract. When we first set up our account on yelp I got a hard sale for a $450/m min with a 12 month contract. The $250 guarantees local (15 mile) clicks on your ad for people searching for your keywords. Anyone have any luck? its free for the first month so I am running with it.

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  • 4 weeks later...

Free trial is over. Only used about $100 of the budget with confirms my question the amount of use of yelp on my area.

 

Both of my legitimate reviews have fallen off over the past two weeks. I was going to continue the advertising but seeing this they won't get a dollar from me and I, on a personal, level will be discontinuing use of yelp.

 

None of the 50 "leads" generated even a call.

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  • 1 month later...

I here this over and over again, that Yelp is not a useful source of gaining customers. It amazing to me how these online company survive!

 

Is there anyone that had a positive experience from Yelp? I mean a "sustained" positive experience?

We get quite a few customers from our yelp page. We have 23, 5 star reviews that are all real and legitimate. My competitors struggle to break 3 stars because they don't care about their customers the way we do. People who search the internet to find a shop use yelp to gain some trust before they come in for the first time. The more positive feedback you have, the better chance you have to win these types of customers from your competition. it's not worth paying for, but it is worth caring about.

Search "German auto repair in Auburn, CA" or "BMW repair Auburn, CA" and see the difference for yourself.

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In metro areas, Yelp (and other online review sites) has come to replace word-of-mouth as the main go to. Ask anyone under 30 to go to dinner with you, and their first question is, "have you Yelped the restaurant?" A lot of weight is put on these reviews.

 

With that said, paying to advertise on Yelp seems a bit pointless if your reviews are solid. A solid Yelp page is free and advertises itself.

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  • Have you checked out Joe's Latest Blog?

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      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
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