Quantcast
Jump to content









Per Axle Pricing - Brakes

SACTO AUTO
 Share

Recommended Posts

SACTO AUTO Newbie

SACTO AUTO

Posted
Posted

I would like to increase take rates in brake work at my shop. I've done coupon ads, both percentage-off and dollars-off and my service writers are also allowed to offer discretionary discounts at the podium if it makes the sale. However, this isnt moving the needle much.

 

I have been advised to try price point advertising aka per axle pricing to simplify the service review process. Now, to be clear, I have no intention of throwing out the $99 per axle offer with the small print disclaimer of "most vehicles" or "additonal parts not included". Im not sure what the number is, but certainly it would be a two, maybe three tiered offer, passenger and heavy duty and specialty (euros etc.). Of course there would be some obvious exclusions which would have to be carefully managed.

 

Has anyone moved from parts and labor pricing to per axle pricing succesfully?

 

Thanks!

Link to comment
Share on other sites
  • 3 weeks later...
alfredauto Experienced

alfredauto

Posted
Posted (edited)

When people call and ask how much for a brake job, the answer is always "bring it in for a free estimate". We tried to package price brake jobs and it brought in too many price shoppers. However, if we do an oil change and notice the rotors are rusted we suggest a future appt. for brake work. They ask " how much " and I tell them it's normally around $250 per axle, (pretty close to the average in my area) that way they know what to budget for. I assume we can put pads & rotors on most cars and rebuild the calipers for about that so it seems to work. Recently we flat out refuse to do pad slaps, it costs us too much time explaining the fact of cheap = cheap.

Edited by alfredauto
Link to comment
Share on other sites
  • 4 weeks later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing

  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Want to End Your Technician Shortage? Focus on Retention!
      By Joe Marconi in Joe's Blog
         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”

  • Similar Topics

    • Changing The Industry
      Shop Marketing Pros Live at L&N Auto
      By Changing The Industry
      Shop Marketing Pros Live at L&N Auto
    • Changing The Industry
      The Basics of Owning An Auto Repair Shop - Part 6
      By Changing The Industry
      The Basics of Owning An Auto Repair Shop - Part 6
    • carmcapriotto
      Using Dealership Weakness to Build a Strong Auto Repair Shop - Chris Cotton Weekly Blitz
      By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
       
      In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching examines the JD Power 2024 US Customer Service Index Study. He offers strategies for auto repair shops to outperform dealerships by focusing on immediate service, convenience, and the smart use of technology. Cotton emphasizes the need for shops to educate customers and offer value through quality service rather than just competing on price. He advises shops to enhance their online presence and local advertising to attract customers. The episode is a guide for auto repair businesses to improve service and capitalize on dealership shortcomings to gain customer loyalty.
      The JD Power 2024 US Customer Service Index Study (00:01:10) Insights from the study on dealership customer service, wait times, and technician retention.
      Dealership Wait Times and Technician Retention (00:02:14) Discussion on the impact of wait times, technician retention, and the influence on customer satisfaction.
      Customer Preferences and Technology (00:06:25) Customer preferences for immediate service, convenience, and the importance of technology in service updates.
      Rising Costs and Customer Satisfaction (00:09:02) Increase in the average amount spent on dealer visits, the impact of inflation, and customer satisfaction.
      Adapting to Market Landscape (00:13:18) The need to embrace technology, improve communication, and address wait times and cost concerns.
      Advertising Strategies for Auto Repair Shops (00:14:22) Tactical approaches to leverage speed, convenience, technology, cost-effectiveness, education, and tailored promotions in advertising.
      Implementing the Marketing Strategy (00:19:05) Guidance on assessing current advertising channels, revamping content, and staying responsive to market changes.
      Connect with Chris:
       
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • Joe Marconi
      Shop Owners: You are Only as Good as the People You Employ
      By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • Changing The Industry
      Chris Craig on Creating Positive Automotive Work Environments Even At A Dealership
      By Changing The Industry
      Chris Craig on Creating Positive Automotive Work Environments Even At A Dealership


  •
    nptrb

    Spring Clean Your Finances: 5 Steps Every Business Should Take

    By nptrb, in Automotive Industry,

    1 comment 294 views
    nptrb

    Understanding S-Corp Distributions and Draws | Are They Taxable?

    By nptrb, in Automotive Industry,

    0 comments 528 views
    nptrb

    Tax Season Preparation: A Comprehensive Guide

    By nptrb, in Automotive Industry,

    1 comment 425 views

  • Our Sponsors

Main Sections

More Sections

Discussion Forums

×
×
  • Create New...