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By Joe Marconi in Joe's BlogI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By Joe Marconi
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By Joe Marconi
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By carmcapriotto
Carm Capriotto discusses the importance of establishing a new language standard for automotive repair professionals. He focuses on the need for clear and consistent job titles that reflect what we do for the consumer. It will help bring a necessary professional view of auto repair specialists. Get your copy of 'The Rise of the Mechanical and Technology Specialists" HERE. Carm gave a keynote speech on ‘The Rise’ in early 2024 and has spoken via Zoom to many shop owner networking groups and coaching groups to share the reason for and drive for this universal and essential initiative. He will bring his passion to your company or networking group to hear the behind-the-scenes story of the formulation of this very important industry initiative. Email Carm HERE. Think of the power of this language change when we speak to high school and post-secondary students about our trade. We have one of the most technology-driven skilled trades that can use this high dose of professionalism internally and externally. We dive deep into crafting a new standard language for auto repair specialists. It's not just about technical jargon; it's about creating clear, precise, and universally understood communication that benefits everyone in the industry, mostly our clients. Imagine a world where every technician, service advisor, and customer speaks the same automotive language. Respect, clarity, confidence, and trust would skyrocket between service providers and clients.
Crafting the New Lexicon
The journey to creating a new language standard is an entire industry endeavor. It requires collaboration and consensus from all corners. Everyone's input is valuable, from the seasoned veterans to the fresh faces just starting their careers. Here's how we can approach this monumental task:
Engage with Industry Leaders
We must bring together shop owners, thought leaders, educators, and influencers within the auto repair community to spearhead this initiative. Their expertise and experience will be the cornerstone of developing a practical and forward-thinking language. The automotive industry is not static; it's a dynamic field that is constantly advancing. Our new language must be adaptable and evolve with emerging technologies and repair techniques.
The Road Ahead
The road to a new language standard will be challenging. However, the rewards promise to be significant. By committing to this endeavor, we're not just changing our language but elevating the entire auto repair experience.
Join the Conversation
I invite you to listen to the full episode of "Remarkable Results Radio" to explore this topic further. Your thoughts and contributions are not only welcome but essential. Together, let's build a language that reflects the precision, skill, and passion that define our work. Remember to download your 10-page copy of this Declaration HERE and support this initiative. It will pay long-term dividends. Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By carmcapriotto
Explore the challenges and benefits of mobile mechanics, Jesse's future ambitions for a physical shop, and the value of mentorship in the automotive industry. Jesse explains his transition to full-time mobile work, his marketing strategies, and customer service approach. He also touches on the logistics of mobile operations, from tools to working in various locations. Jesse Matthews, Matthews Mobile Mechanic LLC
Show Notes
Jesse's Journey to Full-Time (00:00:01) Jesse's transition from working at a dealership to becoming a full-time mobile mechanic, his plans for the future, and his marketing strategies. Marketing and Business Growth (00:06:27) Jesse's use of Facebook and Google pay-per-click ads for marketing, his website, and search engine optimization (SEO) strategies. Customer Interactions and Challenges (00:11:15) Jesse's approach to customer interactions, including explaining his services, handling customer preferences for parts, and overcoming hurdles in his business. Mobile Mechanic Operations (00:12:07) Jesse's use of a Ford Explorer for his mobile mechanic operations, his tools, and the challenges he faces with vehicle inspections. Building a Customer Base (00:15:31) Jesse's efforts to qualify customers, work with a mentor group, and his future plans to transition to a brick-and-mortar shop. Jesse's Start-up Journey (00:16:47) Jesse discusses the support he received from his wife and the challenges of starting his mobile mechanic business. Setting Rates and Business Growth (00:18:02) Jesse talks about starting his rates, increasing them, and the value he provides as a mobile mechanic. Expanding Business and Future Plans (00:21:37) Jesse shares his plans for a brick-and-mortar location and hiring a part-time assistant. Diversifying Services (00:23:09) Discussion on the potential of offering pickup and delivery services and adapting to changes in work styles. Starting with Why (00:24:27) The importance of having a strong reason for starting a business and personal growth in entrepreneurship. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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