Quantcast
Jump to content









Breaking My Own Rule


Recommended Posts

I agree with Frogfinder :) Have a chiropractor that my whole family goes to that has his own personal guy who does all the work on his cars. He has told me so and since I respect his choice I don't bother him about it. But this chiropractor's staff all come to us and have our cards on their desk and refer work :)

Link to comment
Share on other sites

We have all been there... I've asked people to no longer patronize my business because I saw that i was being used.

 

Truth is that I regret those instances, I no longer take a defensive position and i treat everyone who calls or walks through the door as if they are my best customer. I've learned that from my dad who has been doing this successfully for 30 years.

 

 

 

If I can avoid it, I will not give price over the phone for something I have no knowledge of and not checked out. If we tell a regular customer who is in for service that the timing belt needs to be replaced and she calls back to get a price, that’s a different story and those jobs are money in the bank. Why? They are already our customer and there is that trust/relationship factor. But to blindly give someone a price on something that we have not inspected, based on what they think they need, over the phone, just does not sit well with me.

 

The other day, an acquaintance through the Local Chamber of Commerce, called me for a price on a brake job for his Land Rover. Why someone who owns a Land Rover needs a price is another story. So, after a few questions and explaining to him the reasons why I should inspect the car prior to giving a price, he pleaded with me and I caved in and gave him an estimate. A few days later I called him and left a message and he has not returned my call. This happened once before with this guy when he needed a price on tires. He never came in for the tires either.

 

I do plan on speaking to him at the next chamber meeting. He owns a local pharmacy and I am going to politely ask him how he would feel if the next time I shop in his store I asked the price of his deodorant, toothpaste, cough drops, medications and other items BEFORE I purchase them.

Link to comment
Share on other sites

Be glad they thought enough about you to call. DON'T burn that bridge. Send him a Thank You for his Business and referrals card right now. I ve got people that don't spend any money to speak of in my shop that have referred THOU$AND$ of dollars a year worth of jobs to me. B)

 

 

I agree with Frogfinder :) Have a chiropractor that my whole family goes to that has his own personal guy who does all the work on his cars. He has told me so and since I respect his choice I don't bother him about it. But this chiropractor's staff all come to us and have our cards on their desk and refer work :)

 

 

I don't think Joe is referring to someone who sends customers to him but rather someone who he has had the opportunity to meet and pursue a business relationship with, another business owner who probably should be treating Joe how he would like to be treated.

 

 

Joe I totally understand your frustration. It's almost as if people do not want you to make money.

 

 

There is no right or wrong answer on this one. These and many other situations that we find ourself in have to be taken on a case by case basis. The truth is most of the phone calls for price do not turn into jobs whether you give the price or not. Some people are just harder to work with than others. Let's face it we're all business owners who have to watch our finances and for most people price is always at the top of their priority list. There were a couple of times where people came in and if I acted how I did in the past I probably would have wrote them off as "not my target customer" but by changing my attitude and resisting what I really wanted to do I "pursued the relationship" with a customer that brought his own part and hounded me about the price. I'm now working on car #4 with this customer and I have gained his trust and am charging what I need to. But yes there are those people who will just not be your customer no matter how hard you try....

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
  • Similar Topics



  • Our Sponsors

×
×
  • Create New...