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Consider Joining Family Service Day!


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Congratulations Joe on your first event! And thank you for sharing your insights with us.

For shops that are interested in hosting events in their own communities, please visit http://www.familyserviceday.org/get-involved or call 844.359.1105. It would be our honor to work with you.

Suzanne Hawley
Executive Director
Family Service Day Ltd.
603.487.2038 (direct line)

 

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30 minutes ago, xrac said:

Joe, thank you for the information.  I also have a couple of other questions that I would like to ask:

First, how are the people who have their cars worked on during this day selected? How many hours was the event?

Second, I have inquired about Family Services Day and had an initial telephone conversation with a lady who represented the organization who was suppose to have followed up with a call with more information since I couldn't talk very long at the time.  However, that never took place.  However, I have to say that I was somewhat shocked at what it cost to join the Family Services Day and wondered about your take on that fee. 

 

I wanted to jump in here to welcome your phone call to learn more about Family Service Day. Every event is unique based on the shop itself (# of employees, # lifts, hours of operation, time of year, # of families you want to help, etc.). We have worked with a wide range of shops including small, family run shops with no marketing experience to larger shops with multiple shops and a dedicated marketing person. Positive results are not based on quantity but the quality of the event. Shops that hold a small event and service 5 families can make the same impact as a larger event that services 22. We are here to help you create an event that's exactly right for you. The annual membership fee includes a Blueprint© that offers a step-by-step guide to help plan and execute a great event. The Blueprint includes templates for media advisories, press releases, scripts for Facebook posts so that even the least experienced marketers have all the right tools.  In addition to that, you are assigned a coach to answer questions, offer event ideas and marketing support throughout the entire planning process.  After you hold your first event, you'll receive a Member Rewards Package valued at 125% of the membership fee. The Rewards Package is a way for our industry partners to thank the shops for joining a movement of shops that is creating positive changes in businesses and communities across America. For a list of rewards, visit http://www.familyserviceday.org/get-involved. I welcome a call at any time to learn more about your shop, and how we can help.  My direct line is 603.487.2038.  Suzanne Hawley, Executive Director, Family Service Day

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  • Have you checked out Joe's Latest Blog?

         3 comments
      Got your attention? Good. The truth is, there is no such thing as the perfect technician pay plan. There are countless ways to create any pay plan. I’ve heard all the claims and opinions, and to be honest, it’s getting a little frustrating. Claims that an hourly paid pay plan cannot motivate. That flat rate is the only way to truly get the most production from your technicians. And then there’s the hybrid performance-based pay plan that many claim is the best.
      At a recent industry event, a shop owner from the Midwest boasted about his flat-rate techs and insisted that this pay plan should be adopted by all shops across the country. When I informed him that in states like New York, you cannot pay flat-rate, he was shocked. “Then how do you motivate your techs” he asked me.
      I remember the day in 1986 when I hired the best technician who ever worked for me in my 41 years as an automotive shop owner. We’ll call him Hal. When Hal reviewed my pay plan for him, and the incentive bonus document, he stared at it for a minute, looked up, and said, “Joe, this looks good, but here’s what I want.” He then wrote on top of the document the weekly salary he wanted. It was a BIG number. He went on to say, “Joe, I need to take home a certain amount of money. I have a home, a wife, two kids, and my Harly Davidson. I will work hard and produce for you. I don’t need an incentive bonus to do my work.” And he did, for the next 30 years, until the day he retired.
      Everyone is entitled to their opinion. So, here’s mine. Money is a motivator, but not the only motivator, and not the best motivator either. We have all heard this scenario, “She quit ABC Auto Center, to get a job at XYZ Auto Repair, and she’s making less money now at XYZ!” We all know that people don’t leave companies, they leave the people they work for or work with.
      With all this said, I do believe that an incentive-based pay plan can work. However, I also believe that a technician must be paid a very good base wage that is commensurate with their ability, experience, and certifications. I also believe that in addition to money, there needs to be a great benefits package. But the icing on the cake in any pay plan is the culture, mission, and vision of the company, which takes strong leadership. And let’s not forget that motivation also comes from praise, recognition, respect, and when technicians know that their work matters.
      Rather than looking for that elusive perfect pay plan, sit down with your technician. Find out what motivates them. What their goals are. Why do they get out of bed in the morning? When you tie their goals with your goals, you will have one powerful pay plan.
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