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By Joe Marconi in Joe's BlogI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By Changing The Industry
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By carmcapriotto
NAPA trainers Curt Eigenberger, Bill Weaver, and Randy Cohen, discuss the critical role of training in the automotive industry's shift towards electric vehicles (EVs). The conversation underscores the industry's evolution, the need for technicians to update their skills continuously, and the overarching theme of safety and ongoing education in response to technological advancements. The role of mechanical and technology specialists is changing faster than a pit stop at the Indy 500. Always know that training is a key pillar to your strategic success. We're not just talking about keeping up with the latest tech but about staying ahead of the curve. Show Notes:
Link to NAPA Auto Tech Training Technology Skills and Mindset (00:02:06) The conversation delves into the mindset and skills required for today's technology specialists, emphasizing the blend of engineering knowledge and artisan skills. Evolving Training with Technology (00:04:57) The evolution of training in response to technological advancements, including the need to adapt to industry trends and technician needs. Youth in the Automotive Industry (00:06:53) Insights on the changing demographics in the automotive industry, including the increasing interest in technology and electronics among young technicians. Preparing Future Specialists (00:09:47) Identifying and grooming individuals for technology specialist roles, emphasizing the importance of motivation, desire, and forward-thinking. Traits of Successful Specialists (00:13:26) Key traits of successful technology specialists, including problem-solving skills, critical thinking, and the ability to anticipate future industry developments. Recruiting and Identifying Talent (00:14:44) The recruitment of potential technology specialists, with an emphasis on identifying talent within the existing workforce and beyond. The need for a different mindset (00:16:16) The need for individuals to adapt to new technologies and change their mindset. Adapting to high-voltage electricity (00:17:12) The importance of understanding and respecting high voltage electricity and the need for proper training and safety measures. Safety and training for electric vehicles (00:19:12) The necessity of safety and proper training for working on electric vehicles, emphasizing the need for awareness and respect rather than fear. Changing approach to working on vehicles (00:21:31) The need to rethink traditional practices and prioritize safety when working on vehicles, especially in the context of electric vehicles. Pre-qualifications and assessments for EV training (00:24:30) The importance of pre-qualifications and assessments for individuals attending EV training, emphasizing the need for certification and safety awareness. The future of automotive technology (00:27:02) The future of automotive technology, including trends in alternative fuels and propulsion systems, and the evolving nature of the industry. Embracing change and technology in the industry (00:28:55) The excitement and opportunities in embracing new technologies and changes in the automotive industry, emphasizing the need for continuous learning and adaptation. Adapting to new roles in the industry (00:29:14) The shift away from traditional stereotypes in the automotive industry, focusing on the evolving roles and opportunities for individuals interested in technology. The importance of conversational learning (00:32:53) The value of conversational and interactive learning, allowing for open discussions and addressing individual struggles and concerns during training. The importance of class engagement (00:33:22) Encouraging conversational learning and active participation in training classes. The value of asking questions (00:34:55) The importance of asking questions, even if they seem basic, to enhance learning for everyone.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Matt Fanslow explores the analogy between running a repair shop and the world of dating. He shares insights on first impressions, trust-building, and the value of substance over style in both customer relationships and shop management. Matt emphasizes the need for repair shops to maintain high standards of service and to view customer feedback as opportunities for growth.
Show Notes
Dating in Modern Times (00:01:15) Comparison of modern dating to historical dating and personal experiences with initial interactions. Physical Attractiveness and Shop Appearance (00:02:25) Reflections on interactions with physically attractive individuals, similar to the importance of a shop's appearance. Importance of Customer Reviews (00:04:54) Discussion on the significance of customer reviews, the impact of negative reviews, and the importance of backing up a shop's exterior with quality service. NAPA Auto Tech Training Sponsorship (00:11:34) Information about NAPA Auto Tech Training and its benefits for technicians and shop profitability. Constant Improvement in Customer and Employee Interactions (00:13:42) Emphasis on the importance of constant improvement in customer interactions and the parallels with employee relationships. Long-Term Relationships and Continued Accreditation (00:17:06) Discussion on the importance of continued accreditation and constant improvement to maintain long-term relationships with customers and employees. Shop Relationship Parallels (00:18:13) Drawing parallels between shop hiring and dating, emphasizing the importance of attracting and maintaining long-term relationships with employees. Attracting Talent (00:19:16) Encouraging self-reflection on what attracts and separates a shop from competitors, and the importance of perpetuating long-term relationships with employees. Promoting Training (00:20:20) Advocating for the importance of training.
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Carm Capriotto discusses the importance of establishing a new language standard for automotive repair professionals. He focuses on the need for clear and consistent job titles that reflect what we do for the consumer. It will help bring a necessary professional view of auto repair specialists. Get your copy of 'The Rise of the Mechanical and Technology Specialists" HERE. Carm gave a keynote speech on ‘The Rise’ in early 2024 and has spoken via Zoom to many shop owner networking groups and coaching groups to share the reason for and drive for this universal and essential initiative. He will bring his passion to your company or networking group to hear the behind-the-scenes story of the formulation of this very important industry initiative. Email Carm HERE. Think of the power of this language change when we speak to high school and post-secondary students about our trade. We have one of the most technology-driven skilled trades that can use this high dose of professionalism internally and externally. We dive deep into crafting a new standard language for auto repair specialists. It's not just about technical jargon; it's about creating clear, precise, and universally understood communication that benefits everyone in the industry, mostly our clients. Imagine a world where every technician, service advisor, and customer speaks the same automotive language. Respect, clarity, confidence, and trust would skyrocket between service providers and clients.
Crafting the New Lexicon
The journey to creating a new language standard is an entire industry endeavor. It requires collaboration and consensus from all corners. Everyone's input is valuable, from the seasoned veterans to the fresh faces just starting their careers. Here's how we can approach this monumental task:
Engage with Industry Leaders
We must bring together shop owners, thought leaders, educators, and influencers within the auto repair community to spearhead this initiative. Their expertise and experience will be the cornerstone of developing a practical and forward-thinking language. The automotive industry is not static; it's a dynamic field that is constantly advancing. Our new language must be adaptable and evolve with emerging technologies and repair techniques.
The Road Ahead
The road to a new language standard will be challenging. However, the rewards promise to be significant. By committing to this endeavor, we're not just changing our language but elevating the entire auto repair experience.
Join the Conversation
I invite you to listen to the full episode of "Remarkable Results Radio" to explore this topic further. Your thoughts and contributions are not only welcome but essential. Together, let's build a language that reflects the precision, skill, and passion that define our work. Remember to download your 10-page copy of this Declaration HERE and support this initiative. It will pay long-term dividends. Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business's dedication to service.
Digital Marketing Class (00:01:41) Bill Snow discusses the upcoming digital marketing class at MACS and his approach as a shop owner teaching digital marketing. Importance of Google Reviews (00:03:11) Bill Snow highlights the increasing importance of Google reviews and the impact on search results for potential customers. Asking for Reviews and Follow-Up (00:03:49) Bill Snow explains the process of asking for reviews and the importance of follow-up calls to clients. Deferred Work and Client Follow-Up (00:04:34) Bill Snow discusses the practice of following up on deferred work and its impact on client relationships and future appointments. CRM and Marketing Campaigns (00:06:21) Bill Snow explains the use of CRM for deferred work notifications and the implementation of marketing campaigns based on weather and other factors. Hands-Free Scheduling and QR Codes (00:07:47) Bill Snow discusses the use of QR codes for hands-free scheduling and the integration with the shop management system. Elevating Professionalism in the Industry (00:10:32) Carm Capriotto and Bill Snow discuss the importance of elevating the professionalism of the industry and the impact of job titles on attracting talent. Neighborhood-Based Social Media Marketing (00:12:47) Bill Snow describes the shift towards more fun and neighborhood-based social media marketing for Rad Air's ten stores. Celebrating People and Life on Social Media (00:14:19) Bill Snow emphasizes the importance of showcasing the people side of the business and celebrating employees and clients on social media. The Neighborhood Professional Service Center (00:17:34) Carm shares the concept of the "Neighborhood Professional Service Center" and its importance in the industry. Social Media Strategy (00:18:14) Bill Snow discusses the role of different social media platforms, including Twitter, TikTok, Instagram, and YouTube, in their marketing strategy. YouTube Content and Racing Team (00:18:32) Bill Snow explains their YouTube content strategy, including shorts and in-depth videos, and how they showcase their racing team. Video Marketing and Authenticity (00:19:52) The importance of genuine and unedited videos in building connections with customers and clients is discussed. Consumer, Customer, and Client (00:19:58) Bill Snow explains the distinctions between consumers, customers, and clients, and how they impact marketing and relationships. Creating Engaging Content (00:21:23) Bill Snow shares insights into the type of content that resonates with their audience and the importance of hiring someone with a different perspective. Point of View (POV) Videos (00:22:27) The rising trend of point of view (POV) videos, particularly in the context of technicians showcasing tasks like oil changes, is discussed. Enhancing Customer Experience (00:26:18) Bill Snow describes their approach to creating a positive experience for new clients, including personalized welcome bags and additional services. Client Experience Manager (00:27:11) The role of a client experience manager in ensuring quality control and enhancing the overall customer experience is explained. Professionalism and Image Building (00:30:24) The importance of professionalism and creating a positive image for auto repair shops, as well as the role of digital marketing in their 2024 strategy, is highlighted.
Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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