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well unfortunately in all my 40 years nothing's easy about new customers, I have posted this before. It will cost you one oil change. I have circled in my list of about 50 customers I refer as to my Centers of Influence. I go to there work and tell them how great customer they are, I appreciate all they do for me trust , the same old thing, I then say Mr. so and so, I want you to think of one the members at the country club you stay all day or the rodeo you help with, golfing buddies, whatever. And just say, you have always been my perfect customer, could you please think about some of your friends, men or women that need a good shop to handle their cars needs. Give them a complimentary oil change to give the prospective customer, you will generally have a new customer on your list Just make sure that center of influence guy is a good one. You will be amazed , that guy will tell that new customer you invented the car engine, younger Henry Ford. Another thing I do is get my haircut at a barbershop that has 4 to 6 barbers in there, I send them lunch about 1 time a year, that referral is dynamite as well. I have found in my area people are starving for honest shop owners that run a ethical business. See Ya David

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Nice plan tirengolf (nice name too!). One of the big things I see all the time is that shops don't REWARD for the referral. Now don't take this the wrong way - but have you ever tried to train your pet?? No reward - you don't get anywhere.

 

With that said, the reward has to be instant. Don't offer some lame discount the next time the customer comes in... or something like that. The reward has to be something I can touch (or taste) NOW. Movie tickets; coffee cards; fast food cards; it's your choice. But make the reward instant.

 

Nothing good ever happens on it's own, does it?

 

Hope this helps!

Matthew Lee

"The Car Count Fixer"

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  • Have you checked out Joe's Latest Blog?

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      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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