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Tracking Numbers Cause SEO Rankings to Fall?


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Hey all!

 

I'm not sure how well versed any of you are in SEO but I have an interesting(?) question.

 

I know (or at least back when I researched SEO a few years ago) one thing that search engines look for is a consistent NAP (name, address, and phone number) for your business. Back when I had just my listings and website all of my phone numbers matched up over the web. And we were in the top 3 in the organic listings and map listings when searching for "auto repair harrisonburg va."

 

However now, we have a tracking number on our website, a different tracking number for yelp, a different tracking number for our CRM "Adversite," and so on and so forth. With that, I've also noticed that our organic and map listing has been falling (we're down to like 6th or 7th now.) I understand some of this may be because my competition is stepping up their SEO efforts.

 

So my question is this, would all of these different tracking numbers cause my SEO ranking to fall since the phone numbers that I have on these various sites are different from the ones that are listed on my Google and other search site listings?

 

Thank you. Have a phenomenal day!

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  • Have you checked out Joe's Latest Blog?

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      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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