Quantcast
Jump to content

Mitchell Social CRM


Recommended Posts

I'm looking for feedback on Mitchell's Social CRM service and open to other CRM services (other than Kukui). I'm currently with another CRM company and so far I am not that impressed. They are doing a good job, however, I am not seeing a ROI that outweighs the cost. So I am looking for a possible replacement and Mitchell was the first to catch my eye.

 

Things I am looking for -

1. Website design

2. Social media management (Facebook and Google+, mainly)

3. Customer reviews

4. Email campaigns

4. Optional - online advertising (Google/adwords, bing, yahoo, etc).

 

Mitchell gave me an online demonstration of their social CRM program today, however, it felt like they were almost seeing how fast they could go through the presentation. Thus, I'm looking for actual customer feedback or recommendations of other companies who offer similar services.

 

Any and all feedback, suggestions, ideas, tips, tricks, and recommendations are appreciated.

Link to comment
Share on other sites

We have been using Mitchell1's Social CRM for about 6 months now & I like it a lot! I cannot give you specifics on ROI, but I can tell you this: for a brand new from scratch, little 2-tech (and 1 SA) shop just now beginning our 3rd year in business, last year we barely broke 200K gross, this year we expect to exceed $250K. I attribute part of this to word-of-mouth referrals, but part of it also goes to the increase we've seen since signing up with Mitchell's eCRM.

 

Don't know about their ability--or even willingness--to build a website. Having owned a business where I did website design & implementation, I set our's up myself. (www.amarilloautorepair.biz, if you're interested), plus I had already set up our Facebook & Google+ pages. Mitchell, through a partner, posts a weekly auto-related post on our Facebook, and sends out emails asking customers to review us on Google.

 

We have lots & lots of reviews that were brought to us by the eCRM program, and we've heard from lots of customers who appreciate the ability to do so. Additionally, Mitchell has an appointment system that we've had lots of customers just rave about the ease with which they can schedule an appointment with us.

 

Mitchell's eCRM sends out lots, without it becoming spam, of emails. A "Thank you" upon ever closed RO, service reminders, eBlast campaings, reminders of declined service work.

 

I do not think they do any online advertising for you, RE: Google adwords, Bing or Yahoo.

 

We subscribed to the full eCRM package with the exception of Postcard marketing/reminders. We have about 90% of our customers with email addresses, plus Mitchell has picked up about 5% of the ones we didn't have by matching address/phone numbers and supplying us with the associated email address.

 

In short, I am very happy with Mitchell1's eCRM program and would highly recommend it.

  • Like 2
Link to comment
Share on other sites

  • 4 months later...

Things I am looking for -

1. Website design

2. Social media management (Facebook and Google+, mainly)

3. Customer reviews

4. Email campaigns

4. Optional - online advertising (Google/adwords, bing, yahoo, etc).

 

We've been using Social CRM for nearly a year, and although we're very pleased with the results, you should understand what they're offering so your expectations are in line with their program.

 

Their service doesn't include website design, or social media management, as you've indicated. They won't post content for you on Facebook or Google+, or keep up on a blog for your company, or the such. They don't design or consult & give advice on your website, either.

 

 

Here's what they do:

 

1. I can be very straight with you, and make it very clear, but please know that doing so does take something away with the sophistication by which their service is valuable. Basically, they take YOUR supplied customer data, and process it, reaching out to your customers at pivotal points in the service/marketing process, because it's understood that as business owners, we just don't have the time. The key point is to make absolutely CERTAIN you get email addresses consistently, and at every visit, make sure you're asking for it, or updating it with your customer.

 

2. Within an hour or so after entering a new customer & their email address, the customer will get a predefined email, welcoming them as your customer, and inviting them to click a link that lets them register/claim their profile on a free service that gives them instant access to all their service history, digital copies of their invoices with you, and both automated maintenance recommendations as well as YOUR service recommendations. I should mention that at every step, your customers have the ability to click a link to set an appointment for service, confirm an existing appointment, leave a review for you, ask questions about recommendations, etc.

 

3. AFTER service has been provided at your shop, and an invoice is closed out, the SocialCRM service will (a day or so later I think) automatically send out a "Thank you" email for bringing in their car for service, and giving the the chance to click a link, and leave you some feedback.

 

4. Once their vehicle is logged in the system, it begins a Manufacturer's Recommended Service clock, and keeps them notified of upcoming, scheduled services, each time, giving them the chance to click a link & schedule service.

 

5. For every job currently on your board, they'll get reminders for upcoming appts with you. You have some flexibility over how these are sent out, but basically, if it's set up in enough advance, they can get one a few days before their appt, and one the day before...each time letting you know that they'll be in, ask to reschedule, and even add additional service before the appt day. Of course, they can cancel the appt, too, but it helps keep your days accurately scheduled.

 

6. If they don't have an email address that you've entered in the system, SocialCRM makes consistent effort to track down valid emails for you, and although it's not entered automatically in your management software, it's used to email them as above, even though you didnt ever ask for one. (NOT a way to grow your email list independently, but a really nice support service.

 

7. The "Social" in SocialCRM is because they solicit, and manage reviews for you at SureCritic.com. If you post out 50 jobs in a given week, and only 40 have email addresses logged, they'll attempt to call (3 times, I think) the remaining people on the phone to solicit a review. There's more specific data available on how this is done, but you'll have to ask your SocialCRM rep.

 

8. They send out a monthly report email that shows & charts your company's performance in response to the emails/calls. It compares your #of visits, average invoice, overall sales, etc. to both state and national data.

 

9. You can all ANYTIME, and they'll send out an email blast to all your customers. A graphically pleasing, professionally constructed email. Just call or email your rep with what you want the message or offer to be, and they handle the rest. (This is included in the Social CRM subscription)

 

10. You can pay extra to have them design & mail actual postcards to your customers, but we do this in house, so I can't speak to this...

 

 

Anyhow - we're happy with the service, and I think it MORE than pays for itself....but you MUST make it a priority to get email addresses. your staff will hesitate to do so. They'll forget. If you don't get email addresses...very little happens.

 

If you do - then you get a "digital assistant" that will be there to thank your customers, remind them about appts, solicit reviews, drive them to your website, and even followup after service. Thats pretty cool.

 

Just one man's humble opinion.

  • Like 1
Link to comment
Share on other sites

I just spoke to Mitchell about their SocialCRM just for shnitz and giggles. One thing I do not like is their review process using surecritic.com. Essentially this is forcing our hand as business owners to be at the mercy again of customers and reviews. These sites act exactly like other review sites where you have absolutely no power on what is put out about your business. This alone was a huge deal breaker.

Link to comment
Share on other sites

All CRM companys do that, Kukui filters them through your website so you get to pick and choose which ones get posted. Besides that they act as new content for your website which google likes and it helps rank your website better. I have a huge problem with not being able to filter reviews. We already deal with this across all these other sites such as google+ and yelp. Why would I want to pay for another?

Link to comment
Share on other sites

No one is going to have 100% perfect reviews IMO. If you do get a less than perfect review and you address it promptly, and it is visible to others, it shows you are human and you care. Like I said I get all my reviews to Google+, Facebook and Twitter. It is only 3-4 clicks to get that done. And for the cost I dont think ya can beat it IMO.

 

 

Yeah thats what I already do on Yelp. We have a 55 reviews with an overall 5 star rating and its enough stress dealing with that and making sure it stays 5*. I respond to the odd ball negative review which is using a BS customer with a BS complaint. I certainly don't need another one. We have 223 posted reviews on our website, all 5* as well. Any less than 5* reviews I can deal with at my leisure because they do not get posted.

Link to comment
Share on other sites

I'm not so concerned about the reviews. I just want my customers reminded about recommended services, and maintenance schedules etc. from what I have seen with Mitchell I can see exactly what and when I have made and or sent the recommendation quickly. Demand force and mechanic net require a little more hunting to find these things.

Link to comment
Share on other sites

I'm not so concerned about the reviews. I just want my customers reminded about recommended services, and maintenance schedules etc. from what I have seen with Mitchell I can see exactly what and when I have made and or sent the recommendation quickly. Demand force and mechanic net require a little more hunting to find these things.

We've tested this extensively and we have found very few cases of a customer

being motivated to make an appointment to get their scheduled maintenance

taken care of, as a result of a text message, email or direct mail.

 

The good news is: drivers are committed to bringing in their vehicle for oil changes

every 3-5,000 miles. This one regular service has been drilled into their heads,

from the day they got their first set of keys, as something they MUST do, in order to

keep their vehicle running.

 

So, you have an opportunity, at every oil change to discuss scheduled maintenance

services face-to-face...

 

Because selling recommended services and scheduled maintenance requires

a one-on-one conversation based on educating the customer what the service

includes and the benefits to them, for having the work done.

 

That's the most effective way to increase your sales.

Link to comment
Share on other sites

Things I am looking for -

1. Website design

2. Social media management (Facebook and Google+, mainly)

3. Customer reviews

4. Email campaigns

4. Optional - online advertising (Google/adwords, bing, yahoo, etc).

 

We've been using Social CRM for nearly a year, and although we're very pleased with the results, you should understand what they're offering so your expectations are in line with their program.

 

Their service doesn't include website design, or social media management, as you've indicated. They won't post content for you on Facebook or Google+, or keep up on a blog for your company, or the such. They don't design or consult & give advice on your website, either.

 

 

Here's what they do:

 

1. I can be very straight with you, and make it very clear, but please know that doing so does take something away with the sophistication by which their service is valuable. Basically, they take YOUR supplied customer data, and process it, reaching out to your customers at pivotal points in the service/marketing process, because it's understood that as business owners, we just don't have the time. The key point is to make absolutely CERTAIN you get email addresses consistently, and at every visit, make sure you're asking for it, or updating it with your customer.

 

2. Within an hour or so after entering a new customer & their email address, the customer will get a predefined email, welcoming them as your customer, and inviting them to click a link that lets them register/claim their profile on a free service that gives them instant access to all their service history, digital copies of their invoices with you, and both automated maintenance recommendations as well as YOUR service recommendations. I should mention that at every step, your customers have the ability to click a link to set an appointment for service, confirm an existing appointment, leave a review for you, ask questions about recommendations, etc.

 

3. AFTER service has been provided at your shop, and an invoice is closed out, the SocialCRM service will (a day or so later I think) automatically send out a "Thank you" email for bringing in their car for service, and giving the the chance to click a link, and leave you some feedback.

 

4. Once their vehicle is logged in the system, it begins a Manufacturer's Recommended Service clock, and keeps them notified of upcoming, scheduled services, each time, giving them the chance to click a link & schedule service.

 

5. For every job currently on your board, they'll get reminders for upcoming appts with you. You have some flexibility over how these are sent out, but basically, if it's set up in enough advance, they can get one a few days before their appt, and one the day before...each time letting you know that they'll be in, ask to reschedule, and even add additional service before the appt day. Of course, they can cancel the appt, too, but it helps keep your days accurately scheduled.

 

6. If they don't have an email address that you've entered in the system, SocialCRM makes consistent effort to track down valid emails for you, and although it's not entered automatically in your management software, it's used to email them as above, even though you didnt ever ask for one. (NOT a way to grow your email list independently, but a really nice support service.

 

7. The "Social" in SocialCRM is because they solicit, and manage reviews for you at SureCritic.com. If you post out 50 jobs in a given week, and only 40 have email addresses logged, they'll attempt to call (3 times, I think) the remaining people on the phone to solicit a review. There's more specific data available on how this is done, but you'll have to ask your SocialCRM rep.

 

8. They send out a monthly report email that shows & charts your company's performance in response to the emails/calls. It compares your #of visits, average invoice, overall sales, etc. to both state and national data.

 

9. You can all ANYTIME, and they'll send out an email blast to all your customers. A graphically pleasing, professionally constructed email. Just call or email your rep with what you want the message or offer to be, and they handle the rest. (This is included in the Social CRM subscription)

 

10. You can pay extra to have them design & mail actual postcards to your customers, but we do this in house, so I can't speak to this...

 

 

Anyhow - we're happy with the service, and I think it MORE than pays for itself....but you MUST make it a priority to get email addresses. your staff will hesitate to do so. They'll forget. If you don't get email addresses...very little happens.

 

If you do - then you get a "digital assistant" that will be there to thank your customers, remind them about appts, solicit reviews, drive them to your website, and even followup after service. Thats pretty cool.

 

Just one man's humble opinion.

 

Everything stow integrity mentioned is spot on. I will also mention that they do post weekly blog posts from other automotive news sites on your Facebook page as well at least once a week. Very interesting articles that help drive people to your site.

 

The "Dashboard" that they give you is very cool and allows you to perform a deep dive on all data to really see how your customers are responding to the e-mails/texts.

 

I'm a big fan. I was using Demandforce before and I thought they were bombarding the customers with texts/e-mails and robo calls for appointments and reminders. Mitchell's way of reminding customers isn't overwhelming.

 

The only thing that I wished was available is being able to have full control of the e-mail templates to design them to match our overall design of our website/logo. Maybe that functionality will come in the future.

 

Having an agent to just "handle" all seasonal/promotional blasts with specials to customers is easy and painless. We can usually get a response and an e-mail drafted within one business day.

 

Costs are cheaper than what Demandforce was per month as well.

 

AJ

Edited by ajnealey
Link to comment
Share on other sites

We've tested this extensively and we have found very few cases of a customer

being motivated to make an appointment to get their scheduled maintenance

taken care of, as a result of a text message, email or direct mail.

 

The good news is: drivers are committed to bringing in their vehicle for oil changes

every 3-5,000 miles. This one regular service has been drilled into their heads,

from the day they got their first set of keys, as something they MUST do, in order to

keep their vehicle running.

 

So, you have an opportunity, at every oil change to discuss scheduled maintenance

services face-to-face...

 

Because selling recommended services and scheduled maintenance requires

a one-on-one conversation based on educating the customer what the service

includes and the benefits to them, for having the work done.

 

That's the most effective way to increase your sales.

 

 

I did have one customer recently that because he had to perform oil changes (apparently he never knew) that he wanted to get rid of the car. When explained that every car needs maintenance and the most basic of which are oil changes he almost had a mental breakdown :lol::lol::lol:

Link to comment
Share on other sites

  • 10 months later...

I was surprised to see so many positive things about Mitchell CRM. I can't stand this CRM and here is why:

 

1. Mitchell sends out recommended service emails and unlike MechanicNet you do not have a chance to review who they are sending to before they send. It would be nice to review the list so have the opportunity to stop marketing to the bottom feeders and call my top customers in a couple of days.

 

2. Contract - By the time you figure out this CRM sucks you are locked in for 1 year.

 

3. The reporting is horrendous and inaccurate. If they send Mrs. Jones an email for 150,000 manufacturers service and Mrs. Jones comes in for the brakes you told her she was going to need in 6 months ago, the CRM reports that she came in from their email.

 

4. They send out an email for a manufacturer 180,000 service. The issues is that as the shop owner I can not see what the hell they sent. And the real amazing thing is that Mitchel maintenance schedule stops at 150,000 miles.

 

5. You have no control. You have to call Mitchell to do anything.

 

Just my 2 cents.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
  • Similar Topics

    • By carmcapriotto
      Mike Ragsdale is the founder of the 30a Company, and he has an incredible story of being called out by his kids when they got tired of hearing him talk about his dream life without ever pursuing it. This is an incredibly inspiring episode that may result in you exploring how you can create a life you don’t need to escape from.
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
       
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Social Media? [RR 938]" width="200" data-embed-src="https://www.youtube-nocookie.com/embed/iOC_2mnZFks?feature=oembed"> Thanks to our Partner, NAPA Auto Care Recorded Live at Vision Hi-Tech Training & Expo, Carm Capriotto, alongside shop owner Kim Auernheimer and industry professional Tracy Capriotto, dive into a myriad of topics relevant to the industry. They reflect on the evolution of the industry and the significance of the Women in Auto Care conference. Kim discusses her journey managing multiple shop locations and the nuances of catering to different communities, while Tracy offers insights on the benefits of personality tests like DISC for workplace harmony. The trio also examines the double-edged sword of social media's role in both personal and professional realms, advocating for a more intentional and productive use of the platforms. This episode is a trove of wisdom, emphasizing continuous personal growth and adaptation in a digitally-driven world. Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim’s Episodes HERE. Show Notes
      Watch Full Video Episode The Women in Auto Care conference (00:00:42) Discussion about the annual Women in Auto Care conference, the value of self-growth, and the camaraderie of women in the industry. Shop ownership and expansion (00:01:57) Conversation about shop ownership, the acquisition of a struggling shop, and the differences between two shop locations. Understanding personality tests (00:06:08) Discussion about the DISC personality test, its significance, and how it helps in understanding oneself and others. Impact of social media (00:12:21) Reflection on the impact of social media on personal and professional lives, the excessive consumption of social media, and the need to create more and consume less. Social Media and Work-Life Balance (00:16:22) Discussion about the impact of social media on personal and professional lives, work-life balance, and the pursuit of validation through likes and comments. Authenticity on Social Media (00:17:52) Exploration of the trap of seeking affirmation through social media, the pressure to present a perfect life, and the importance of authenticity in online interactions. Influence of Social Media (00:20:02) Reflections on the addictive nature of social media, the impact of following strangers, and the trend of using filters and photo manipulation to create an idealized image. Challenges and Social Media (00:23:10) Insights on dealing with challenges and pain points, embracing change, and the need for internal motivation in the face of social media pressures. Social Media and Connection (00:27:02) Discussion on the loss of genuine human connection due to social media, the importance of vulnerability and genuine interaction, and the superficiality of online communication. Social Media Addiction (00:29:10) Exploration of the potential addiction to social media, the tendency to live vicariously through others, and the impact of social media on isolation and escapism.
      Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections    
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Through role playing exercises, our panel demonstrates different approaches to selling and communicating with customers. They emphasize the importance of understanding customer needs, building rapport, and being direct when necessary. The discussion covers the significance of tone, trust-building, technical knowledge, and authenticity in customer interactions. The episode concludes with a focus on continuous learning and the value of a supportive work environment. Rena Rennebohm, CEO and Creator of Empowered Advisor. Rena’s previous episodes HERE. Matt Bellinger, Service Plus, Watertown, NY Ali Norton, Rozema’s Car Care in Hudsonville, MI. Lee Fleming, SA Coach with Empowered Advisor Megan Dineff, Ervine’s Auto Repair and Grand Rapids Hybrid, Grand Rapids, MI Show Notes: Previous Service Advisor Role Play Episodes Megan's role-play (00:03:31) Megan, as the "friendship advisor," interacts with a customer and presents service recommendations. Discussion on customer buying style (00:06:48) Analysis of Megan's approach as a "friendship advisor" and its relevance to customer interactions. Matt's role-play (00:09:44) Matt, as the service advisor, interacts with a direct dominant customer and presents service recommendations. Discussion and feedback on Matt's role-play (00:11:37) Feedback and analysis of Matt's role-play, focusing on adapting to the direct dominant customer's buying style. Discussion on adapting to customer style (00:13:06) Importance of reading and adapting to the customer's communication style and preferences. Ali's role-play (00:17:50) Ali, as the service advisor, interacts with a technical customer and engages in initial conversation. Technical training impact (00:21:48) Discussion on the impact of technical training on service advisors and its potential misuse. Adapting to customer buying style (00:25:20) Advisors discuss the importance of adapting to the customer's buying style and the need to gauge their interest in technical information. Reading customer tone and style (00:27:26) Advisors share experiences and techniques for reading and adapting to customer tone and buying style. Building trust with new clients (00:33:44) Strategies for building trust and relationships with new clients, focusing on value proposition and setting expectations. Providing the Best Customer Experience (00:36:30) Tips on how to communicate to customers that they will receive the best experience at the auto repair shop. Empowering Customers to Ask Questions (00:37:23) Encouragement for customers to ask questions and for service advisors to be open to asking technicians for information. Being Authentic with Customers (00:38:19) The importance of being authentic with customers and ensuring that correct information is provided, even if it means putting them on hold. Learning from Customers (00:40:23) The value of learning from customers and the impact of technical training on the industry.
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter (X): https://twitter.com/RResultsBiz -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections        
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Customer Relationship Management (CRM) systems are more than just tools; they are the lifeline of customer engagement and business growth. Explore strategies for identifying and re-engaging lost customers, adapting CRM practices to changing customer behaviors, and personalizing communication. Gregg Rainville, Steer by Mechanic Advisor. Greg's previous episodes HERE Jessica Carrino, Sparks Tire & Auto, St. Charles, MO. Jessica's previous episodes HERE Jaron Kleber, Repair Shop of Tomorrow, National Sales Manager. Jaron’s previous episodes HERE Steve Finzel, Finzel’s Mastertech, Terre Haute, IN. Steve’s previous episodes HERE
      Show Notes: Watch Full Video Episode Why CRM is Vital to Automotive Shop Success Part 1 [THA 359]: https://remarkableresults.biz/remarkable-results-radio-podcast/a359/ Effective CRM management (00:02:12) The importance of actively managing a CRM system to maximize its potential and impact on the business. Quality assurance in CRM (00:03:23) The importance of testing and ensuring the accuracy and effectiveness of marketing materials and communication sent through CRM. Customer communication preferences (00:05:05) Discussion on the shift towards text messaging as a preferred mode of communication and its impact on customer engagement. Email collection and personalization (00:08:25) Strategies for collecting email addresses and personalizing communication to enhance customer interaction and response rates. Continuous process improvement with CRM (00:14:36) The need for ongoing review and improvement of CRM processes to adapt to changing business dynamics and customer preferences. Identifying Lost Customers (00:18:23) Strategies for identifying lost customers based on seasonal changes and evolving customer behaviors. Adapting to Changing Customer Behaviors (00:19:28) Adjusting lost customer parameters due to changes in vehicle maintenance intervals and driving habits post-COVID. Utilizing CRM for Customer Engagement (00:20:38) Leveraging CRM data for customer engagement, tracking visit frequency, and utilizing CRM for personalized communication. Benchmarking and Regional Data (00:23:22) Understanding CRM benchmarks, lead conversion rates, and the significance of regional data for performance evaluation. Leveraging CRM Data for Business Improvement (00:24:24) The role of CRM data in formulating business strategies, performance improvement, and the value of coaching support. Optimizing CRM Communication (00:27:30) Efficient use of CRM for automated communication, personalized messages, and improving customer experience. Consistent Communication through CRM (00:28:01) The use of canned texts and consistent communication through CRM for enhanced customer experience. Customer Review Management (00:32:28) Leveraging CRM for timely customer review requests and strategies for improving review response rates. Shop Management Coaching (00:36:07) Discussion about the potential for shop management coaching and consulting services for software systems.
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter (X): https://twitter.com/RResultsBiz -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections        
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...