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The BBB is dated for sure. They call every year for me to join, which I never do. In my opinion, the only people who call them are the complainers. In all my years I've never had one person ever come in and tell me they found out about my shop through the BBB.

 

These days the internet, mainly google, is where people check you out. Your website (and YES build one) is your best advertisement. One more thing, occasionally go to google and do a search on your shop by name. Say you specialize in tires, then google for tire shops in your area. Click on your name. The more you google your name the more likely it will be the first shop's name that comes up on the search engine.

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Cost me $540 a year and I decided this year I had other things that needed that money. My new secretary couldn't believe it was something that I had to pay for. Her comment was its something that you can buy? What does it stand for then? That helped me not renew.

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I guess I am not going to renew this year either. They wanted $560 for the year. I told them I would offer $250. She said it doesnt work that way, its based on how many employes you have. I told her I had one employee. She offered $390. I will be respectfully Declining.

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  • 4 weeks later...

It shares the post with more people in your area on their news feed. I always have ads from a used car dealer on my news feed when he boosts the post and his posts regularly have 30 or so comments about the vehicle in the post.

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Think about it this way, have you ever called the BBB to check out a business before you go there. I have not and I don't know of anyone that has. I ask my new customers how they heard about me. The most common answer is friend or Google.

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  • Have you checked out Joe's Latest Blog?

         2 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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