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David Rogers' Blog



Comparing Your Shop’s Numbers To What?

Posted by David Rogers, in shop owners, repair shop management March 24, 2011 - - - - - - · 289 views
measurement, benchmarks
This article is from my business partner, Terry Keller, who owns Keller Bros. Auto Repair in Littleton, CO. For more information about Terry, you can check out his free ebook on our website, "Is My Story Your Story?" Click here to get it!  

Benchmarking  

Most of us shop owners understand the process of comparing our numbers to a set of ben...


Will Hyper-Inflation Kill Your Shop?

Posted by David Rogers, in financial security, repair shop management, shop owners January 07, 2011 - - - - - - · 580 views

Back in November, the Federal Reserve announced that it would purchase $600 billion in U.S treasuries. What does this mean? What could it mean to your shop?

Very high inflation will cause prices and the cost of living to go way up. That will hurt your customers and your business in several ways. Is it possible to fix it? What can we do right now to...


Why Can't I get My People Trained to Act Right? (Part 2)

Posted by David Rogers, in repair shop management, shop owners, training December 09, 2010 - - - - - - · 205 views

This is part two of an article from my business partner, Terry Keller, who owns Keller Bros. Auto Repair in Littleton, CO. For more information about Terry, you can check out his free ebook on our website, "Is My Story Your Story?" Click here to get it!  

The Missing Piece of the Puzzle  

It wasn’t until I discovered a way to measure perfor...


Why Can't I get My People Trained to Act Right?

Posted by David Rogers, in repair shop management, shop owners, training October 19, 2010 - - - - - - · 48 views

This article is from my business partner, Terry Keller, who owns Keller Bros. Auto Repair in Littleton, CO.  For more information about Terry, you can check out his free ebook on our website, "Is My Story Your Story?"  Click here to get it!  

I can just imagine some of you thinking, “Why waste time reading this when I’ve already tried everyt...


How to Make Training Stick (and Pay Off!)

Posted by David Rogers, in training, repair shop management September 23, 2010 - - - - - - · 38 views
making training pay off and 1 more...
Hopefully you're getting ready to attend CARS in a few weeks.  If you're coming, be sure to stop by our booth and see us!

But no matter what your plans, I wanted to address a problem we dealt with in our shop for years: training that didn't stick.

There's no denying that one of the greatest things that ever happened in our shop is se...


Coming to CARS?

Posted by David Rogers, in shop owners September 09, 2010 - - - - - - · 13 views
CARS, auto profit masters
Are you coming to CARS in Las Vegas this year? You'll want to stop by the Auto Profit Masters booth!

We're giving away two iPads , a VideoStik tool  for diagnosing hard-to-see repairs, and much more...

Plus, we're going to be showing off the earth-shattering RPM ToolKit™, the SCAN TOOL you've always wanted for your shop!

I h...


Part 3 - Timing the Advisement of an Oil Change

Posted by David Rogers, September 02, 2010 - - - - - - · 18 views

If you've missed the past couple blogs, I've been sharing the secrets we use in our shop to increase our Lube Lane tickets by $200.

To quickly recap, on every oil change ticket...

1. Tell the customer that you are going to perform a complete inspection on the vehicle when you first sign them in.

2. Be SURE that you begin asking questions a...


Timing the Advisement of an Oil Change -- Part 2

Posted by David Rogers, in repair shop management August 27, 2010 - - - - - - · 14 views
timing oil change and 1 more...
Hopefully you saw my first entry for "Timing the Advisement of an Oil Change!"  It covered the first two things you should ALWAYS do.  To recap:

1. Tell the customer that you are going to perform a complete inspection on the vehicle when you first sign them in.

2. Be SURE that you begin asking questions about the HISTORY of the vehicle, and...


Timing the advisement of an oil change… Will you WASTE the CHANCE, or add $200+ to the RO?

Posted by David Rogers, in repair shop management August 20, 2010 - - - - - - · 26 views
writing service and 1 more...
In a session with a client last week, something I had been trying to teach everyone for a long time suddenly became brilliantly clear to both of us…and it’s going to mean a HUGE difference for his shop this year.

I call it the “first quarter” of the sales “game” concept. It’s the difference between a $15.00 oil change and a $350.00 average tick...


Almost Done!

Posted by David Rogers, in repair shop management, shop owners August 12, 2010 - - - - - - · 17 views
shop management software and 2 more...
The RPM ToolKit™ I mentioned a few weeks ago is so close to being ready to go live it hurts!  

We're finishing up the ability for shops to be able to compete with other shops, service writers with other service writers, and techs with other techs on benchmarks...it's got me excited and our clients excited and I wanted to share it with you...