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Selling Repair

Sell the Job, Not Labor TIME and Parts

September 24 2012 03:50 PM | Joe Marconi in Selling Repair

The other day, a customer brought his car in for a routine oil change service and the technician noticed a light stain from the water pump. The technician brought this to the attention of the service advisor who informed the customer. This is a long-ti...

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The True Essence of Selling

February 09 2012 12:06 AM | Elite Worldwide Inc. in Selling Repair

By Doris Barnes In a world where service advisors don’t want to be considered salespeople, we need to search our souls. Why is it that “selling” has become a dirty word? Why is it that we cringe at the term “sales?” It’s simple! Most service ad...

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Don’t Let Discounts Kill Your Business

September 07 2011 06:20 PM | Joe Marconi in Selling Repair

The effects of the recent Great Recession have left many people with a sense of uncertainty over the economy. Perceived consumer attitude is pressuring some companies into lowering prices or offering discounts in order to attract new consumers or to m...

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We Worry Too Much About High Tickets Dollars an...

March 18 2011 12:00 PM | Joe Marconi in Selling Repair

Raising your labor rate and trying to increase your average ticket dollar amount in an effort to increase income may not be the way to financial stability. In fact, it might just make you fail! Before you send for the men in white coats and call m...

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Why Can’t You Give Me a Price?

July 23 2010 12:00 AM | Joe Marconi in Selling Repair

* Part of a series of real life stories you can relate with! I got a call a few weeks ago from a customer (we’ll call him Dave). Dave asked me to give him a price on a 60k service for his daughter’s Honda Civic. She was coming home from college a...

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